Topo Chico Launches Ranch Water Hard Seltzer in the US
Niko Pajkovic — January 4, 2022 — Lifestyle
References: topochicohardseltzerusa & hypebeast
Topo Chico, an emerging American hard seltzer brand, has announced the release of Topo Chico Ranch Water Hard Seltzer. According to the company, the new beverage will be included in the brand's popular variety pack and will be available in select regional markets throughout the US.
Inspired by the beloved Texan cocktail, the new flavor utilizes real lime juice and delivers the classic, crisp taste of a traditional bar-made Ranch Water. The canned cocktails will arrive in 12-packs of 12-ounce slim cans. Each can contains just 100 calories and a 4.7% ABV.
"Given the love Texans have shown for Topo Chico Hard Seltzer, it’s only natural for the brand to refresh the taste of the classic Texas drink like only we can,” said Matt Escalante, the Senior Director of Hard Selzters at Molson Coors Beverage Company.
Image Credit: Topo Chico
Inspired by the beloved Texan cocktail, the new flavor utilizes real lime juice and delivers the classic, crisp taste of a traditional bar-made Ranch Water. The canned cocktails will arrive in 12-packs of 12-ounce slim cans. Each can contains just 100 calories and a 4.7% ABV.
"Given the love Texans have shown for Topo Chico Hard Seltzer, it’s only natural for the brand to refresh the taste of the classic Texas drink like only we can,” said Matt Escalante, the Senior Director of Hard Selzters at Molson Coors Beverage Company.
Image Credit: Topo Chico
Trend Themes
1. Ranch-water-inspired Beverages - There is an opportunity for beverage companies to develop Ranch Water-inspired drinks and hard seltzers using real lime juice and a traditional bar-made recipe.
2. Low-calorie Canned Cocktails - There is a trend towards low-calorie, canned cocktails, which offers an opportunity for beverage companies to create new products in response to changing consumer preferences.
3. Regional Market Targeting - Beverage companies can focus on regional markets and local flavors to attract a loyal customer base and increase brand popularity in specific locations.
Industry Implications
1. Alcoholic Beverages - This industry can explore Ranch Water-inspired hard seltzers and other low-calorie canned cocktails that cater to the changing consumer preferences.
2. Beverage Manufacturing - Manufacturers have the opportunity to create and package low-calorie canned cocktails that are available in a variety of flavors and sizes.
3. Regional Brands and Markets - Focus on local flavors and regional markets, and create unique products that cater to specific regions, and target the local consumers with effective marketing and branding strategies
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