'Thinkbox TV's Approach to Animal Adoption is Hysterically Cute
Kamal Musharbash — October 23, 2010 — Pop Culture
References: facebook & adpunch.org
The adorable puppy in this commercial for Thinkbox TV is Harvey, a dog who hopes to get adopted by a lovely couple. In a self-promotional stunt, he created a video showcasing all his talents, from mowing the lawn to cooking dinner and taking the kids to school.
The innovative and adorable advertisement hopes to promote Thinkbox TV and its take on advertising. Harvey the dog has created quite a buzz with the online public and currently has his own Facebook page.
The innovative and adorable advertisement hopes to promote Thinkbox TV and its take on advertising. Harvey the dog has created quite a buzz with the online public and currently has his own Facebook page.
Trend Themes
1. Video Personal Ads - Opportunity for businesses to create engaging and entertaining video ads featuring animals or animated characters as a way to attract customers.
2. Online Promotional Stunts - Using creative and attention-grabbing online stunts, such as a self-promotional video created by a pet, to generate buzz and awareness for a brand or product.
3. Animal-inspired Advertising - Utilizing animals in advertisements to evoke emotions, grab attention, and create a positive association with the brand or product being promoted.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative and adorable campaigns that feature animals or use online promotional stunts to attract attention and engage customers.
2. Entertainment - Integration of animals or animated characters in entertainment content, such as TV shows, movies, or web series, to enhance the viewer's experience and create a connection with the audience.
3. Pet Adoption - Leveraging creative advertising strategies, including personal ads or videos featuring the pets themselves, to encourage animal adoption and raise awareness about the benefits of pet ownership.
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