From Bodybuilding Animal Ads to Romantic Wildlife Park Ads
Alexander Lam — August 9, 2013 — Marketing
Giving animals human qualities can result in striking results and advertisers have leveraged that with their anthropomorphized animal ads. The increased availability and effectiveness of photo editing technology has allowed marketers to easily change the appearance of animals. As a result, many creatives have decided to make their ads stand out by giving animals human characteristics. This list is composed of print ads that use anthropomorphized animals to promote their products and causes.
Altering animals by making them seem more human can be used effectively by animal rights groups. Since we empathize easily with other people, making animals seem human works to send a message to viewers on an emotional level. Campaigns like tearful animal ads and heartbreaking emotive animal ads promote pro-animal organizations by getting the viewer to understand the pain of suffering animals.
Altering animals by making them seem more human can be used effectively by animal rights groups. Since we empathize easily with other people, making animals seem human works to send a message to viewers on an emotional level. Campaigns like tearful animal ads and heartbreaking emotive animal ads promote pro-animal organizations by getting the viewer to understand the pain of suffering animals.
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