Blind Spot's Themed Cocktail Menu Takes Inspiration from Brexit
Laura McQuarrie — April 22, 2019 — Pop Culture
References: morganshotelgroup & barmagazine
St Martins Lane hotel’s Blind Spot is putting a new twist on its Spin the Globe-themed cocktail menu by taking inspiration from Brexit—this spring, its cocktails can be had at a discount, as they feature flavors from around the European Union.
While the original Spin The Globe cocktail menu promises to take one's taste buds on an adventure around the world, the Brexit Spin The Globe menu is launching soon with 10 cocktails that can be enjoyed at a "17% discount to match the millions of people who voted in the Referendum." This new menu is set to introduce brand-new creations like the Brussels cocktail.
Some of the ingredients can be found across the Spin The Globe cocktail menu include Bombay Sapphire, Greek yogurt from Santorini and raspberry foam from Warsaw, Poland.
While the original Spin The Globe cocktail menu promises to take one's taste buds on an adventure around the world, the Brexit Spin The Globe menu is launching soon with 10 cocktails that can be enjoyed at a "17% discount to match the millions of people who voted in the Referendum." This new menu is set to introduce brand-new creations like the Brussels cocktail.
Some of the ingredients can be found across the Spin The Globe cocktail menu include Bombay Sapphire, Greek yogurt from Santorini and raspberry foam from Warsaw, Poland.
Trend Themes
1. Politically Themed Menus - The trend of politically themed menus presents an opportunity for restaurants and bars to engage customers with current events and create unique dining experiences.
2. Discounted Brexit Menus - The trend of offering discounted Brexit menus provides an opportunity for businesses to attract customers by capitalizing on the political climate and offering unique promotions.
3. International Flavor Experiences - The trend of incorporating flavors from different countries in cocktail menus presents an opportunity for mixologists to create unique taste experiences and introduce customers to new and exciting flavors.
Industry Implications
1. Hospitality - The hospitality industry can embrace politically themed menus to attract customers and create memorable experiences, while also capitalizing on political events for promotional opportunities.
2. Food and Beverage - The food and beverage industry can explore the trend of offering discounted Brexit menus to attract customers and create buzz around their establishments.
3. Mixology - The mixology industry can take advantage of the trend of incorporating flavors from different countries in cocktail menus to create innovative and enticing drink offerings.
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