Angostura Created Tailor-Made Cocktails for Five UK-Based Bars
Laura McQuarrie — August 18, 2021 — Lifestyle
References: angosturabitters & thespiritsbusiness
Angostura, a producer of rum and bitters, launched the Secret Sips Summer Spritz campaign with five independent UK-based bars and it gives adults the chance to try something new, all the while supporting the local bar industry. The campaign puts bitters-based Spritz cocktails will feature on bar menus, and the beverages were tailor-made for each establishment. The Angostura Bitters-inspired summer Spritz menus also have the potential to inspire people to get creative with their own concoctions at home.
Participating bars can be found across London, Birmingham, Manchester and Edinburgh, and some of the options featuring Angostura Bitters include the Pineapple, Lime & Bitters Spritz with pineapple syrup, fresh lime juice and ginger ale, or the Strawberry Fields cocktail with strawberry syrup, vermouth and lemon juice.
Participating bars can be found across London, Birmingham, Manchester and Edinburgh, and some of the options featuring Angostura Bitters include the Pineapple, Lime & Bitters Spritz with pineapple syrup, fresh lime juice and ginger ale, or the Strawberry Fields cocktail with strawberry syrup, vermouth and lemon juice.
Trend Themes
1. Locally Inspired Spritz Campaigns - Customized spritz campaigns launched by spirits brands in partnership with independent bars empower consumers to try something new and support local businesses.
2. Tailored Cocktail Menus - Independent bars partner with spirit brands to create custom beverage menus, promoting experimentation and creativity in mixology.
3. Bitter-based Cocktails - Bitters such as Angostura are gaining popularity as a key ingredient in summer spritz cocktails, offering a unique flavor profile for consumers.
Industry Implications
1. Alcohol Beverages - Alcohol brands can partner with independent bars to showcase their products through custom campaigns and encourage experimentation in mixology.
2. Hospitality - The independent bar industry can leverage partnerships with alcohol brands to create unique offerings that cater to customers' preferences and support local businesses.
3. Marketing and Advertising - Customized campaigns can help alcohol brands increase brand recognition and affinity among consumers, while supporting the independent bar industry.
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