Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Laura McQuarrie — November 3, 2023 — Lifestyle
References: countryluau-speakeasy.myshopify & bevnet
Ready-to-drink cocktail brand Dirty Shirley got its start by reinventing the alcohol-free Shirley Temple cocktail as a ready-to-drink adult version with alcohol, and now the brand is introducing new varieties, including Dirty Shirley Extra Dirty. This new high-ABV canned cocktail is described as bolder and boozier, and it features high-quality vodka and real sweetness from organic cherry juice.
While adult drinkers are usually wary about revisiting the drink they knew from their childhood due to its high calories and sugar, Dirty Shirley offers a satisfying alternative that steers clear of high sugar, high calories and toxic ingredients like Red Dye 40, the synthetic food dye found in grenadine.
Dirty Shirley Extra Dirty (12% ABV) is launching alongside Cherry Vanilla, which joins the original at 5.9% ABV.
While adult drinkers are usually wary about revisiting the drink they knew from their childhood due to its high calories and sugar, Dirty Shirley offers a satisfying alternative that steers clear of high sugar, high calories and toxic ingredients like Red Dye 40, the synthetic food dye found in grenadine.
Dirty Shirley Extra Dirty (12% ABV) is launching alongside Cherry Vanilla, which joins the original at 5.9% ABV.
Trend Themes
1. Nostalgia-inspired Cocktails - In an effort to capitalize on nostalgia, Dirty Shirley has introduced high-ABV versions of childhood drinks transformed into adult ready-to-drink cocktails.
2. Health-conscious Alcohol Alternatives - Dirty Shirley's alternative to traditional high-calorie, high-sugar cocktails appeals to health-conscious consumers by avoiding toxic ingredients and providing low-sugar options.
3. Premium-quality Ready-to-drink Cocktails - Dirty Shirley prides itself on offering high-quality vodka and organic cherry juice in their canned cocktail line, appealing to consumers seeking a more upscale drinking experience.
Industry Implications
1. Ready-to-drink Beverages - The ready-to-drink beverage industry stands to benefit from the increasing demand for convenient, premium-quality cocktails that cater to various consumer preferences.
2. Alcohol and Spirits - The alcohol and spirits industry can leverage the trend of nostalgic, health-conscious cocktails by creating innovative products that blend traditional flavors with modern craftsmanship and ingredients.
3. Health and Wellness - The health and wellness industry can explore the potential of low-sugar, low-calorie alcoholic alternatives that meet the needs of consumers who prioritize healthier lifestyle choices without sacrificing indulgence.
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