Wild Berry Sangria is a Fruit-Based Spritzer by Straub Brewery
Laura McQuarrie — June 24, 2021 — Lifestyle
References: straubbeer & prnewswire
Wild Berry Sangria is a sangria spritzer and it's a notable one since it's the first fruit-based spritzer created by a Pennsylvania brewery. Straub Brewery is introducing Sabina's Signature Series and the Wild Berry Sangria Spritzer, a refreshing year-round bubbly beverage that blends 100% natural fruit juices and a hint of citrus. There are just 80 calories in the gluten-free beverage, where sparkling mountain fresh spring water is joined by red and white grapes, apple, raspberry and elderberry juices for a refreshing and well-balanced taste.
Straub Brewery President and CEO Bill Brock says, "In the beverage industry, flavored wines - such as Sangria - and sparkling seltzers have been doing well over the past few years and we thought, why not combine the two into a fresh new product? Our Sangria Spritzer is a great entry category for new and younger Gen Z and millennial wine consumers, and we've experienced great feedback from a much broader base of new fans."
Straub Brewery President and CEO Bill Brock says, "In the beverage industry, flavored wines - such as Sangria - and sparkling seltzers have been doing well over the past few years and we thought, why not combine the two into a fresh new product? Our Sangria Spritzer is a great entry category for new and younger Gen Z and millennial wine consumers, and we've experienced great feedback from a much broader base of new fans."
Trend Themes
1. Fruit-based Alcoholic Beverages - Opportunity for breweries to capitalize on the popularity of flavored wines and seltzers by combining them into a fresh and innovative product.
2. Lower-calorie Alcoholic Beverages - Opportunity for alcoholic beverage manufacturers to appeal to health-conscious consumers by offering low-calorie options without compromising on taste.
3. Entry-level Alcoholic Beverage Products - Opportunity for alcoholic beverage manufacturers to target younger generations by offering affordable and approachable products that cater to their specific tastes.
Industry Implications
1. Alcoholic Beverage Manufacturing - Alcoholic beverage manufacturers can innovate by creating innovative products that cater to changing consumer preferences and trends.
2. Craft Beer - Craft breweries can expand their product offerings by venturing into innovative and unique alcoholic spritzers and flavored wines.
3. Non-alcoholic Beverages - Non-alcoholic beverage manufacturers can tap into the growing demand for low-calorie and fruit-based beverage options by creating innovative products that cater to health-conscious consumers.
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