Knightor Winery's Canned Rosé Spritz is Full of Mediterranean Flavors
Laura McQuarrie — August 8, 2022 — Lifestyle
References: foodanddrinktechnology
With its newest spritz in a can, Knightor Winery is tapping on the demand for canned spirits, wines and cocktails. The all-new canned rosé spritz is brimming with Mediterranean flavors and zesty citrus notes and it's ready to be taken on a wide range of outdoor adventures from hiking to relaxing at the beach, or simply sipping after work.
This canned spritz called Aprèz was created for not just memorable moments but also "those occasions where you fancy a glass of wine, but can’t justify opening a whole bottle."
As part of a blind taste event, Knightor Winery pitted its new product against a market-leading spritz and of the 50 attendees, more than 95% selected Aprèz as their favorite option.
This canned spritz called Aprèz was created for not just memorable moments but also "those occasions where you fancy a glass of wine, but can’t justify opening a whole bottle."
As part of a blind taste event, Knightor Winery pitted its new product against a market-leading spritz and of the 50 attendees, more than 95% selected Aprèz as their favorite option.
Trend Themes
1. Canned Wine Spritzers - Spike in demand for canned spirits, wines, cocktails creates opportunities for innovation in portable and convenient alcoholic beverages.
2. Mediterranean Flavors - Increasing interest in Mediterranean cuisine and flavors opens up potential for diverse beverage offerings.
3. Single-serve Size Beverages - Growing popularity of single-serve and small portion sizes creates potential for innovation in canned wines and spritzers.
Industry Implications
1. Alcohol and Beverage - Opportunities for innovation and growth in the canned wine and spirits industry.
2. Outdoor and Recreation - Potential for partnership and marketing opportunities with outdoor and adventure companies.
3. Convenience and Retail - Growing demand for single-serve and portable alcoholic beverages creates prospects for retailers to offer innovative products.
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