The Public Spirit's Canned Cocktails Feature Award-Winning Rum
Laura McQuarrie — September 25, 2021 — Lifestyle
References: thepublicspirit & aboutmanchester
The Public Spirit creates ready-to-drink canned cocktails made with its award-winning Golden Aged Rum and Original Spiced Rum. There's the Rum & Ginger cocktail, which is described as spicy, zingy and fresh thanks to a combination of Original Spiced Rum , ginger beer and zesty lime. The canned Rum Punch boasts equal parts of the Golden Aged Rum and Original Spiced Rum, plus juicy notes from papaya, citrus fruits, bitters and soda for a tangy serve.
Both of these canned cocktails build on the already flavorful rums from The Public Spirit, which are full of well-balanced tastes of their own.
As its name suggests, The Public Spirit donates a quarter of its profits to local causes such as community projects, mental health charities and food barnks.
Both of these canned cocktails build on the already flavorful rums from The Public Spirit, which are full of well-balanced tastes of their own.
As its name suggests, The Public Spirit donates a quarter of its profits to local causes such as community projects, mental health charities and food barnks.
Trend Themes
1. RTD Canned Cocktails - Opportunity to disrupt the ready-to-drink market by creating bartender-quality canned cocktails using premium spirits.
2. Craft RTD Cocktails - Craft and artisanal canned cocktails made with high-quality spirits and unique flavor combinations can disrupt the RTD market and appeal to a younger demographic.
3. Charitable Spirits - Creating spirit brands that donate a portion of their profits to local causes can attract ethically conscious consumers and boost sales.
Industry Implications
1. Alcoholic Beverages - The alcohol industry can integrate the RTD trend by offering premium canned cocktails for convenience and portability.
2. Charity - The charitable sector can benefit from partnering with spirit brands that are committed to giving back a portion of their profits to local causes.
3. Food and Beverage Manufacturing - Manufacturers can produce premium canned cocktails with high-quality spirits and unique flavor combinations to tap into the growing demand for artisanal and craft products.
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