Taffer’s Mixologist Sparkling Craft Cocktails Explore Flavors
Laura McQuarrie — September 20, 2019 — Lifestyle
References: businesswire
Earlier this summer, Taffer’s Mixologist launched a line of premium craft drink mixes and now the brand is expanding its offering with the all-new Taffer’s Mixologist Sparkling Craft Cocktails. This line of beverages takes inspiration from the world of mixology and nightlife to share elevated flavors like Grapefruit Moon, Cucumber Jalapeño and Strawberry Basil.
Each 12-ounce can contains just 100 calories, no added sugar and 5% ABV. While some flavors are launching this fall, fans will also be able to enjoy other varieties like Cherry Lime, California Lime and the elderflower-flavored Taffer’s Original later this year. When creating these fun flavors, the brand sought out the "right combinations that are both great-tasting, and also low in calories and carbs for [its] savvy health-conscious consumers."
Each 12-ounce can contains just 100 calories, no added sugar and 5% ABV. While some flavors are launching this fall, fans will also be able to enjoy other varieties like Cherry Lime, California Lime and the elderflower-flavored Taffer’s Original later this year. When creating these fun flavors, the brand sought out the "right combinations that are both great-tasting, and also low in calories and carbs for [its] savvy health-conscious consumers."
Trend Themes
1. Sparkling Water Mixology - The trend of mixology-inspired sparkling water presents an opportunity for disruptive innovation by creating unique and sophisticated flavor combinations.
2. Craft Cocktails - The trend of craft cocktails in non-alcoholic beverages opens up the possibility for disruptive innovation in the creation of complex flavor profiles and elevated drinking experiences.
3. Low-calorie Alcoholic Beverages - The trend of low-calorie alcoholic beverages provides an avenue for disruptive innovation by catering to health-conscious consumers who still want to enjoy flavorful alcoholic drinks without compromising their dietary goals.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the mixology-inspired sparkling water trend to introduce new products that cater to consumers seeking unique and refreshing drink options.
2. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry can tap into the craft cocktail trend by developing sophisticated and complex flavors that mimic the experience of enjoying a high-end cocktail without the alcohol content.
3. Alcoholic Beverage Industry - The alcoholic beverage industry can seize the opportunity of the low-calorie alcoholic beverages trend by creating innovative drinks that satisfy the demands of health-conscious consumers who still want to indulge in alcoholic beverages without the guilt.
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