Tattersall Distilling Has Launched Four New Cocktails
Michael Hemsworth — June 30, 2022 — Marketing
References: tattersalldistilling & bevnet
Tattersall Distilling has announced its first lineup of canned cocktails to offer consumers a way to enjoy its craft spirits in a convenient way. The drinks include the Blueberry Basil Collins, Key Lime Gin + Tonic, Watermelon Bootlegger and Easy Street, which are all made with the brand's signature spirits. Each of the products are formulated with warm weather adventures in the great outdoors in mind and are formulated with a 7% ABV.
Founder and Chief Officer Jon Kreidler commented on the new Tattersall Distilling cocktails saying, "Our lineup of canned cocktails has been over two years in the making, as we’ve worked to bring something to life that truly highlights our craft spirits. Spirit-based canned cocktails are surprisingly rare in the ready-to-drink space, and we’re proud to have ours stand out from the crowd. We couldn’t think of a better way to celebrate summer than sharing this release.”
Founder and Chief Officer Jon Kreidler commented on the new Tattersall Distilling cocktails saying, "Our lineup of canned cocktails has been over two years in the making, as we’ve worked to bring something to life that truly highlights our craft spirits. Spirit-based canned cocktails are surprisingly rare in the ready-to-drink space, and we’re proud to have ours stand out from the crowd. We couldn’t think of a better way to celebrate summer than sharing this release.”
Trend Themes
1. Canned Cocktails - The rise of canned cocktails creates an opportunity for distilleries to expand their reach beyond traditional sales channels.
2. Ready-to-drink - The rise of Ready-to-Drink (RTD) cocktails in cans from craft distilleries offers a disruptive opportunity to the traditional bar and club scene.
3. Convenience - The development of canned cocktails meets the demand for convenient and portable alcoholic beverages, opening up opportunities for outdoor recreation, events, and gatherings.
Industry Implications
1. Distillery - Craft distilleries can disrupt the traditional spirits market with canned cocktails in response to shifting consumer demands.
2. Alcoholic Beverages - Canned craft cocktails represent disruptive innovation across the entire alcoholic beverage sector by providing consumers with portability and convenience.
3. Outdoor Recreation - The rise of canned cocktails taps into the outdoor recreation industry, presenting disruptive opportunities for brands to align their product offerings with the lifestyle needs of their target audience.
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