From Ultra-Spiked Seltzers to Undiluted Gin Spirits
Laura McQuarrie — October 9, 2019 — Lifestyle
Consumers who are passionate about healthy, well-balanced living are being targeted with a range of light and refreshing low-alcohol products that are also low in calories—but some alcohol brands are setting themselves apart with high-ABV offerings. Just this year, Pabst Blue Ribbon diversified its portfolio with not just PBR Non-Alcoholic but also PBR Extra with an ABV of 6.5% ABV but also Stronger Seltzer with 8% ABV, which is slightly higher than most options on the market. While the average hard seltzer comes in at somewhere between 4-6% ABV, Four Loko unveiled what it calls the "hardest seltzer in the universe" at 14% ABV.
A variety of other products are also being introduced with slightly higher than usual alcohol content.
A variety of other products are also being introduced with slightly higher than usual alcohol content.
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