The Spa Girl Sparkling Cocktails Collection Includes Three Flavors
Michael Hemsworth — February 4, 2021 — Marketing
References: drinkspagirlcocktails & bevnet
The Spa Girl Sparkling Cocktails Collection is a new lineup of canned cocktail refreshments for consumers who are in search of a flavorful alternative to existing options on the market. The lifestyle-focused libations maintain a better-for-you profile that is also plant-based and made with premium ingredients. The drinks come in three flavor options including Fresh Vodka Soda, Strawberry and Pineapple, which are all-natural and come in packs of four.
Spa Girl Cocktails CEO Alisa Beyer spoke on the new Spa Girl Sparkling Cocktails Collection saying "Perfect for your celebrations, virtual happy hours or just for a wind down beverage, our Sparkling Cocktails are easy to serve. Just open and drink straight from the can chilled or over ice. When determining flavors, we researched what our customers wanted in a sparking version. We wanted to shine with exciting new sparkling flavors new to the market.”
Spa Girl Cocktails CEO Alisa Beyer spoke on the new Spa Girl Sparkling Cocktails Collection saying "Perfect for your celebrations, virtual happy hours or just for a wind down beverage, our Sparkling Cocktails are easy to serve. Just open and drink straight from the can chilled or over ice. When determining flavors, we researched what our customers wanted in a sparking version. We wanted to shine with exciting new sparkling flavors new to the market.”
Trend Themes
1. Better-for-you Canned Cocktails - A trend in the beverage industry is to create premium, healthier canned cocktails that target the health-conscious consumer.
2. Lifestyle-focused Libations - Beverage companies are creating cocktail lineups that align with certain lifestyle preferences such as plant-based, natural ingredients that appeal to a wider consumer base.
3. Convenient Beverage Options - There is a growing trend in the market for pre-packaged canned cocktails that offer convenience in both preparation and consumption for on-the-go consumers or virtual gatherings.
Industry Implications
1. Beverage Industry - Innovation opportunities for this industry include incorporating premium and healthier ingredients in cocktail lineups that target the growing health-conscious consumer base.
2. Plant-based Industry - There is a unique opportunity for plant-based companies to work with beverage companies to develop and launch canned cocktails that are both plant-based and offer premium, healthier ingredients.
3. Packaging Industry - The need for convenient pre-packaged canned cocktails provides an innovation opportunity for the packaging industry to create greener, more durable and high-quality containers that can be consumed on-the-go or during virtual gatherings.
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