Scrappy's Bitters Has Unveiled a Refreshing Line of Pre-Mixed Cocktails
Ellen Smith — July 13, 2017 — Lifestyle
References: scrappysbitters & thespiritsbusiness
The creator of Scrappy's Bitters has unveiled 'Half-Seas' -- a refreshing line of canned cocktails that feature pungently zesty flavors like gin and berries, tequila and grapefruit and rum and lime.
The bubbly collection has arrived just in time for summer, with tart and sweet flavor profiles that are prominent but not overwhelming. The line of three tropically packaged 20cl cans contain original expressions like Bramble, Daiquiri and Paloma, each of which contain their own alcoholic spirit.
Seattle-based bartender Miles Thomas found inspiration for his line of summer-ready drinks from the term "half-seas over" -- an expression derived from the nautical lexicon of sailor's from the 1700s. 'Half-Seas' is a reference to a ship so heavily-laden, it causes sea water to wash over the deck, and to the "leisure and pleasure of imbibing."
The carefree nature of canned alcoholic beverages is perfectly embodied through Half-Seas' sparkling canned cocktails as they maintain fruity, summer-fresh flavors in portable, pre-mixed vessels.
The bubbly collection has arrived just in time for summer, with tart and sweet flavor profiles that are prominent but not overwhelming. The line of three tropically packaged 20cl cans contain original expressions like Bramble, Daiquiri and Paloma, each of which contain their own alcoholic spirit.
Seattle-based bartender Miles Thomas found inspiration for his line of summer-ready drinks from the term "half-seas over" -- an expression derived from the nautical lexicon of sailor's from the 1700s. 'Half-Seas' is a reference to a ship so heavily-laden, it causes sea water to wash over the deck, and to the "leisure and pleasure of imbibing."
The carefree nature of canned alcoholic beverages is perfectly embodied through Half-Seas' sparkling canned cocktails as they maintain fruity, summer-fresh flavors in portable, pre-mixed vessels.
Trend Themes
1. Sparkling Canned Cocktails - The trend of canned cocktails provides an opportunity for convenience and portability in the beverage industry.
2. Refreshing Pre-mixed Drinks - The trend of refreshing, pre-mixed drinks offers a disruptive innovation opportunity for the alcohol industry to cater to on-the-go consumers.
3. Creative Flavor Combinations - The trend of unique and bold flavor combinations in canned cocktails opens up opportunities for experimentation and differentiation in the beverage market.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from the trend of canned cocktails by offering a wider range of options to consumers seeking convenience and unique flavors.
2. Alcohol Industry - The alcohol industry can use the trend of pre-mixed drinks to target customers who are looking for refreshing options while on the move.
3. Bar and Hospitality Industry - The bar and hospitality industry can incorporate canned cocktails with creative flavor combinations to attract customers looking for innovative and convenient drink options.
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