Cathead Sparkling Comes in Four Fruity Flavors
Michael Hemsworth — April 9, 2021 — Marketing
References: catheaddistillery & bevnet
The Cathead Sparkling canned cocktails are being launched by the Cathead Distillery to offer consumers a flavorful option that's perfect for enjoyment in the warm weather, The drinks come in four fruit-focused flavors including Limeade, Cranberry, Strawberry Lemonade and Satsuma Mandarin, which are all available now from the Mississippi-based distillery. The drinks are all made with no sugars or artificial sweeteners, while also featuring an all-natural ingredient list that's lightly bubbly, 100-calories per can and features a 5% ABV.
Co-Founder of Cathead Distillery Richard Patrick spoke on the new Cathead Sparkling canned cocktails saying, "Made with original Cathead Vodka, our new line of Cathead Sparkling ready-to-drink cocktails are easy-drinking and taste great—plus with four flavors, you’ll never get flavor fatigue. We wanted to create something that was convenient to grab and take out on the boat, to the beach, you name it.”
Co-Founder of Cathead Distillery Richard Patrick spoke on the new Cathead Sparkling canned cocktails saying, "Made with original Cathead Vodka, our new line of Cathead Sparkling ready-to-drink cocktails are easy-drinking and taste great—plus with four flavors, you’ll never get flavor fatigue. We wanted to create something that was convenient to grab and take out on the boat, to the beach, you name it.”
Trend Themes
1. Canned Cocktails - Opportunity for disrupting the alcohol industry by creating and marketing canned cocktails with natural ingredients and low calories or sugar.
2. Fruit-flavored Drinks - Disruptive innovation opportunity in the beverage industry by developing new and unique fruit-flavored drinks that are made with natural ingredients and low in sugar.
3. Ready-to-drink Beverages - Opportunity to innovate the beverage market by creating more convenient, ready-to-drink beverages like Cathead Sparkling that can easily be enjoyed on-the-go.
Industry Implications
1. Alcohol - There is potential for disruptive innovation in the alcohol industry by developing new, flavorful and low calorie/sugar canned cocktails like Cathead Sparkling.
2. Beverage - Opportunity for innovative new beverage products to be made, using natural ingredients and fruit flavors like Cathead Sparkling.
3. Convenience - Disruptive innovation opportunity in creating convenient, ready-to-drink beverages like Cathead Sparkling, that can be consumed on-the-go or outside of traditional settings.
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