See How People React to This Elevator Murder Social Experiment Campaign
Gil Cohen — March 10, 2013 — Pop Culture
References: youtube & shockmansion
A viral advertisement campaign for the movie Dead Man Down, the Elevator Murder Experiment video is a social experiment to see what real people’s reactions would be to witnessing a murder in action.
Set in a busy New York elevator, two men got down and dirty, acting out a vicious scene for anyone who opens the doors. Several cameras capture people as they scream, run away, fling useless items at the perceived threat and, in a meta twist, one person even pulled out their phone to film the action. There were a few heroes who tried to help out, and everyone got a taste of the thrilling action in the movie.
With over a million views within two days, this campaign has already gone viral.
Set in a busy New York elevator, two men got down and dirty, acting out a vicious scene for anyone who opens the doors. Several cameras capture people as they scream, run away, fling useless items at the perceived threat and, in a meta twist, one person even pulled out their phone to film the action. There were a few heroes who tried to help out, and everyone got a taste of the thrilling action in the movie.
With over a million views within two days, this campaign has already gone viral.
Trend Themes
1. Viral Social Experiments - Brands can leverage social experiments like the 'Elevator Murder Experiment' to create engaging content and generate viral marketing.
2. Real-life Reactions in Advertising - Advertising campaigns can create an immersive experience for audiences by capturing real reactions to intense scenarios.
3. Audience Participation in Marketing - Incorporating the audience's participation in a marketing campaign can create a sense of involvement and increase engagement.
Industry Implications
1. Entertainment Industry - The movie industry can utilize immersive advertising techniques like the 'Elevator Murder Experiment' to create excitement and buzz around upcoming releases.
2. Marketing Industry - The marketing industry can learn from the success of this campaign by exploring new ways to create participatory experiences for consumers.
3. Social Media Industry - Social media platforms provide an ideal space to amplify the reach of viral marketing campaigns such as the 'Elevator Murder Experiment'.
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