The UP Express 'Safety Never Stops' Campaign Honors Unexpected Heroes
Grace Mahas — October 16, 2020 — Marketing
UP Express recently enlisted the help of BBDO creative industry to launch a new campaign "honoring unexpected heroes" called Safety Never Stops.
The Safety Never Stops campaign seeks to "deliver on not just awareness, but assurance in UP Express. The... platform has even informed safety actions and communications throughout the Metrolinx organization." The campaign includes three hilarious videos that showcase the new measures being taken in amid the "new normal" as "an ode to the unknown heroes of cleanliness and safety at UP Express." The spots include 'Face Coverings,' 'Enhanced Cleaning,' and Everything We're Doing.'
During a confusing time, brands that reassure and prioritize consumers will win consumer loyalty and brand awareness in the long run.
Image Credit: Metrolinx
The Safety Never Stops campaign seeks to "deliver on not just awareness, but assurance in UP Express. The... platform has even informed safety actions and communications throughout the Metrolinx organization." The campaign includes three hilarious videos that showcase the new measures being taken in amid the "new normal" as "an ode to the unknown heroes of cleanliness and safety at UP Express." The spots include 'Face Coverings,' 'Enhanced Cleaning,' and Everything We're Doing.'
During a confusing time, brands that reassure and prioritize consumers will win consumer loyalty and brand awareness in the long run.
Image Credit: Metrolinx
Trend Themes
1. Reassurance Marketing - Opportunity for brands to prioritize consumer safety and reassure consumers during uncertain times.
2. Humorous Advertising - Opportunity to use humor to engage and entertain consumers while delivering important safety messages.
3. New Normal Measures - Opportunity for brands to highlight and promote new safety measures implemented in response to the pandemic.
Industry Implications
1. Transportation - Transportation industry can enhance safety measures and reassure passengers through creative advertising campaigns.
2. Advertising - Advertising industry can capitalize on the trend of using humor to deliver important safety messages and engage audiences.
3. Cleaning and Sanitation - Cleaning and sanitation industry can promote their products and services as essential to maintaining cleanliness and safety during the pandemic.
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