These Smokehead Islay Single Malt Whisky Cocktails are Tasty
Michael Hemsworth — July 7, 2021 — Marketing
References: smokehead & conveniencestore
These Smokehead Islay Single Malt Whisky Scotch Whiskey cocktails are being launched by the brand as the first-ever single-malt premixed ready-to-drink cocktail to offer consumers an easier way to enjoy the spirit.
The cocktails come in two flavor options including Cola and Ginger + Lime, which both come in 330ml cans with a suggested retail price point of £2.50 each and feature an ABV of 6%. The products are being made available in the UK where consumers can order them from Ian Macleod Distillers.
Smokehead Brand Director Iain Weir spoke on the new Smokehead Islay Single Malt Whisky Scotch Whiskey cocktails saying, "There is a long-standing debate whether a single malt should be mixed. But Smokehead is an unapologetically bold smoky whisky that is made to be enjoyed however you want it! Smokehead refuses to follow the rules of conventional whisky drinking. With summer here and BBQ season in full swing, what better time to launch the first ever pre-mixed single malt Scotch whisky in a can.”
The cocktails come in two flavor options including Cola and Ginger + Lime, which both come in 330ml cans with a suggested retail price point of £2.50 each and feature an ABV of 6%. The products are being made available in the UK where consumers can order them from Ian Macleod Distillers.
Smokehead Brand Director Iain Weir spoke on the new Smokehead Islay Single Malt Whisky Scotch Whiskey cocktails saying, "There is a long-standing debate whether a single malt should be mixed. But Smokehead is an unapologetically bold smoky whisky that is made to be enjoyed however you want it! Smokehead refuses to follow the rules of conventional whisky drinking. With summer here and BBQ season in full swing, what better time to launch the first ever pre-mixed single malt Scotch whisky in a can.”
Trend Themes
1. Ready-to-drink Single-malt Whiskey Cocktails - The launch of Smokehead Islay Single Malt Whisky Scotch Whiskey cocktails in a can could disrupt the premixed cocktail industry and increase the demand for canned ready-to-drink cocktails.
2. Innovation in Flavored Whiskey Cocktails - Smokehead Islay Single Malt Whisky Scotch Whiskey cocktails in Cola and Ginger + Lime flavors could lead to the creation of new flavors and innovative whiskey cocktail blends.
3. Diversification and Expansion of Whiskey Brands - The introduction of these pre-mixed single-malt whiskey cocktails could prompt other whiskey brands to diversify their product offerings and expand into the premixed cocktail market.
Industry Implications
1. Alcohol and Beverage Industry - This innovation in the alcohol and beverage industry with premixed whiskey cocktails demonstrates a potential for increased revenue through new product development.
2. Packaging Industry - This launch of canned whiskey cocktails could disrupt the packaging industry as more companies seek to create innovative packaging solutions that accommodate the growing premixed cocktail market.
3. Retail Industry - As premixed cocktail sales increase, retailers could benefit from increased revenue by expanding their premixed cocktail selection and creating new marketing strategies tailored to ready-to-drink beverages.
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