The Johnnie Blonde Whiskey is Matured in Sweet American Oak Barrels
Michael Hemsworth — December 18, 2020 — Marketing
References: diageo & thespiritsbusiness
The Johnnie Blonde whiskey is a new offering from the Diageo-owned spirit brand that targets new and existing whiskey drinks in an effort to offer them a lighter, sweeter flavor profile option to choose for their favorite mixed drinks.
The product is made with wheat and fruity malt whiskies, and has been matured in sweet American oak barrels to provide a final product that is full of flavor and notes of toffee, caramel and fresh fruit. This makes it the perfect spirit for long serve drinks that call for cola, lemonade or ginger ale.
Head of Innovation at Diageo Michael Ward toasted the new Johnnie Blonde whiskey saying, "Johnnie Walker has always been built on progress, on a desire to constantly push boundaries and explore new flavors, experiences and serves. Johnnie Blonde is borne out of that same philosophy.”
The product is made with wheat and fruity malt whiskies, and has been matured in sweet American oak barrels to provide a final product that is full of flavor and notes of toffee, caramel and fresh fruit. This makes it the perfect spirit for long serve drinks that call for cola, lemonade or ginger ale.
Head of Innovation at Diageo Michael Ward toasted the new Johnnie Blonde whiskey saying, "Johnnie Walker has always been built on progress, on a desire to constantly push boundaries and explore new flavors, experiences and serves. Johnnie Blonde is borne out of that same philosophy.”
Trend Themes
1. Lighter Flavor Profile - The trend towards lighter flavor profiles in whiskey presents an opportunity for brands to cater to consumers seeking a more refreshing and versatile drinking experience.
2. Whiskey Mixology - The growing interest in whiskey mixology opens up a market for brands to create whiskies specifically designed for pairing with popular mixers like cola, lemonade, or ginger ale.
3. Flavored Whiskey - The rise of flavored whiskey offers an innovative opportunity for brands to infuse unique tastes and aromas into their products, attracting a wider range of consumers.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore lighter flavor profiles in whiskey to meet the changing preferences of consumers and capitalize on the growing demand for versatile spirits.
2. Mixology - The mixology industry can incorporate the Johnnie Blonde whiskey, specifically created for mixing, into their cocktail recipes to offer customers new and exciting drink options.
3. Flavored Spirits - The flavored spirits industry can develop new flavored whiskey variations to cater to consumers looking for innovative and adventurous tasting experiences.
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