Compas Box's Limited-Edition Grain Whisky Pushes Category Boundaries
Laura McQuarrie — February 23, 2022 — Lifestyle
References: thespiritsbusiness
Compass Box created a limited-edition Experimental Grain Whisky that tests the boundaries of the Scotch category with a portion of the spirit made from 100% peated malted barley. This peated malted barley sourced from Loch Lomond Distillery makes up a third of the recipe. Despite the fact that the liquid might be 100% malt because it is produced in a column still rather than a pot still, it must be defined as a grain whisky due to Scotch regulations.
The 46% ABV expression also incorporates grain whiskies aged in re-charred barrels and hogsheads, which infuse the liquid with crème brûlée notes to complement the herbal and spicy ones present. For a unique twist on tradition, the colorful packaging for the product references technical distillation textbooks, as well as drawings from Pablo Picasso.
The 46% ABV expression also incorporates grain whiskies aged in re-charred barrels and hogsheads, which infuse the liquid with crème brûlée notes to complement the herbal and spicy ones present. For a unique twist on tradition, the colorful packaging for the product references technical distillation textbooks, as well as drawings from Pablo Picasso.
Trend Themes
1. Experimental Grain Whiskys - The trend of experimenting with non-traditional grains, aging techniques and unique packaging design in the whisky industry presents opportunities for companies to disrupt the category with unique flavor profiles and branding.
2. Limited-edition Spirits - Limited-edition releases such as Compass Box's Experimental Grain Whisky meet consumer demand for exclusive products, and offer companies an opportunity to test the market with new flavors and packaging designs.
3. Peated Malted Barley - The use of non-traditional grains such as peated malted barley in whisky production presents opportunities for companies to disrupt the market with unique flavor profiles that appeal to both traditional and non-traditional whisky drinkers.
Industry Implications
1. Whisky Distilleries - Whisky distilleries can innovate by experimenting with non-traditional grains, aging techniques and unique packaging design to create unique products with wide appeal.
2. Packaging - The trend of unique packaging design in the whisky industry presents opportunities for companies to disrupt the category by creating eye-catching and memorable packaging that appeals to both whisky lovers and collectors.
3. Retail - Retailers can capitalize on the trend of limited-edition spirits by stocking exclusive products that appeal to whisky enthusiasts and collectors looking for something unique and special.
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