Savoia Launched 'Vegan Road' in Collaboration with London Bars
Laura McQuarrie — January 24, 2024 — Lifestyle
References: casa-savoia & thespiritsbusiness
Savoia stands out as the only vegan-certified vino aperitivo and it also speaks to mindful drinkers thanks to its low ABV. While Savoia Rosso is made from a complex blend of over 24 botanicals like artemisia, bitter orange and pink grapefruit, plus spices like ginger and cardamom, Savoia Orancio is made from orange wine and richly infused with saffron and pomegranate.
Throughout January and February 2024, Savoia is partnering with select London bars to launch Vegan Road and share aperitivo-based cocktails. Perfectly timed for Veganuary, this initiative supports ingredient-conscious drinkers and those who have set mindfulness-related resolutions. Each venue is serving a cocktail menu with three drinks, including two signature Savoia serves, plus a unique, bar-created cocktail.
Throughout January and February 2024, Savoia is partnering with select London bars to launch Vegan Road and share aperitivo-based cocktails. Perfectly timed for Veganuary, this initiative supports ingredient-conscious drinkers and those who have set mindfulness-related resolutions. Each venue is serving a cocktail menu with three drinks, including two signature Savoia serves, plus a unique, bar-created cocktail.
Trend Themes
1. Vegan-certified Vino Aperitivos - The rise of vegan-certified vino aperitivos presents an opportunity for beverage companies to cater to the growing demand for plant-based alcohol options.
2. Mindful Drinkers - The increasing interest in low ABV and ingredient-conscious beverages creates a space for innovative products that cater to mindful drinkers.
3. Aperitivo-based Cocktails - The collaboration between Savoia and London bars to create aperitivo-based cocktails opens up possibilities for bartenders to experiment with unique flavor profiles and attract customers seeking new experiences.
Industry Implications
1. Beverage Industry - The vegan-certified vino aperitivos trend offers disruptive innovation opportunities for beverage companies to develop and market more plant-based options.
2. Alcohol Industry - The growing demand for low ABV and ingredient-conscious beverages presents a disruptive innovation opportunity for the alcohol industry to create innovative products that cater to this consumer segment.
3. Hospitality Industry - The collaboration between Savoia and London bars to offer aperitivo-based cocktails creates a disruption in the hospitality industry, allowing bars to tap into the trend and offer unique experiences to customers.
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