Smartvine Wine Appeals to Health and Fitness Enthusiasts
Laura McQuarrie — February 26, 2020 — Lifestyle
References: smartvinewine & prnewswire
Across the alcohol industry, products are being developed and branded specifically for health-conscious consumers and Smartvine Wine sets itself apart as a vegan-friendly keto wine. The certified vegan and keto-friendly wine is available in white, red and rosé varieties and brings awareness to the fact that many wines are not vegan, as the filtering methods often involve animal products.
Smartvine Wine is made from organic grapes, boasts only two carbs per glass and just a single gram of sugar per bottle. The wine is infused with an antioxidant-rich, proprietary blend of turmeric, lemon peel, chicory root and muscadine grape skin. Additionally, Smartvine also appeals to the health-conscious consumer as "the only wine proven by lab testing to be 100% free of glyphosate," a herbicide.
Image Credit: Smartvine Wine
Smartvine Wine is made from organic grapes, boasts only two carbs per glass and just a single gram of sugar per bottle. The wine is infused with an antioxidant-rich, proprietary blend of turmeric, lemon peel, chicory root and muscadine grape skin. Additionally, Smartvine also appeals to the health-conscious consumer as "the only wine proven by lab testing to be 100% free of glyphosate," a herbicide.
Image Credit: Smartvine Wine
Trend Themes
1. Vegan-friendly Wines - Opportunity for more alcohol brands to create vegan-friendly versions of their products to meet the growing demand and stand out in the market.
2. Keto-friendly Wines - An opportunity for more alcohol brands to develop and market low-carb and low-sugar wine options for health-conscious consumers.
3. Herbicide-free Wines - Opportunity for wine brands to invest in lab testing and certification processes to ensure their products are free from potentially harmful herbicides.
Industry Implications
1. Alcohol Industry - Alcohol companies can capitalize on the growing demand for healthier and more specialized products by developing and marketing vegan-friendly, keto-friendly, and herbicide-free wines.
2. Organic Food Industry - With Smartvine Wine being made from organic grapes, this trend highlights an opportunity for more organic food companies to partner with alcohol brands to create organic wines.
3. Fitness Industry - Smartvine Wine's keto-friendly and low-carb options make it appealing to fitness enthusiasts, creating opportunities for more fitness companies to collaborate with alcohol brands to develop products that cater to this demographic.
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