Hello! Wines are Made to Be Enjoyed by All
Laura McQuarrie — September 18, 2020 — Marketing
References: denomination & fabnews.live
The reason that all wines aren't vegan or even vegetarian-friendly has to do with the methods used for fining wines but Hello! is a range of vegan-friendly wines that was intentionally created to be enjoyed by all. The friendly wine range is the result of the collaborative efforts of Fourth Wave and Denomination. With Hello!, everyone is invited to the party—vegans, vegetarians, flexitarians, pescatarians and meat eaters alike, as there are no animal-based ingredients used in the production of the wines.
Hello! appeals to a niche group of consumers without alienating them and it taps into the growing popularity of the plant-based movement. Hello! gets its inclusive message across using a soft and inviting pastel color palette and labels that are easy to read.
Image Credit: Denomination, Fourth Wave
Hello! appeals to a niche group of consumers without alienating them and it taps into the growing popularity of the plant-based movement. Hello! gets its inclusive message across using a soft and inviting pastel color palette and labels that are easy to read.
Image Credit: Denomination, Fourth Wave
Trend Themes
1. Vegan-friendly Wines - Opportunity for wineries to cater to the growing demand for vegan-friendly wines by using alternative fining methods.
2. Collaborative Wine Production - Potential for wineries to collaborate with organizations specialized in vegan-friendly wine production to create inclusive wine ranges.
3. Plant-based Movement - Companies can capitalize on the popularity of the plant-based movement by creating products, like Hello!, that cater to a wide range of dietary preferences.
Industry Implications
1. Wine Production - Wine producers can adapt their production methods to offer vegan-friendly options, targeting a larger customer base.
2. Vegan Food and Beverage - Opportunity for the vegan food and beverage industry to expand their product offerings with vegan-friendly wine options.
3. Label and Packaging Design - Design agencies can specialize in creating visually appealing and inclusive labels and packaging for vegan-friendly wine brands like Hello!
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