The Spar Vegan Wine Range Includes More Than 70 Options
Michael Hemsworth — January 8, 2022 — Marketing
References: spar & conveniencestore
The Spar vegan wine range has been announced by the brand in a bid that makes it the first grocery brand in the UK to provide in-house wine products with a vegan-friendly seal of approval. The brand's new wine within its 2021 vintage is 100% suitable for vegans and will be launched at more than 1,700 licensed locations across England, Scotland and Wales. The brand is supporting the launch with an expansive marketing campaign across all online and in-store avenues to maximize outreach.
Spar UK Brand Manager for Own Label Beers, Wines and Spirits Adam Georgiou spoke on the new addition to the Spar vegan wine range saying, "We are really proud to be delivering on our promise to become the first grocer offering an own label wine range that is suitable for vegans. The new range is exciting for vegans and non-vegans alike and we are looking forward to developing more products to cater for all dietary requirements.”
Spar UK Brand Manager for Own Label Beers, Wines and Spirits Adam Georgiou spoke on the new addition to the Spar vegan wine range saying, "We are really proud to be delivering on our promise to become the first grocer offering an own label wine range that is suitable for vegans. The new range is exciting for vegans and non-vegans alike and we are looking forward to developing more products to cater for all dietary requirements.”
Trend Themes
1. Vegan Wine - The rise of vegan wine products presents an opportunity for wine producers and retailers to tap into the growing demand for cruelty-free and sustainable products.
2. In-house Wine Ranges - The trend towards grocery brands offering in-house wine products with special seals of approval, such as vegan-friendly, presents an opportunity for brands to differentiate their offerings and appeal to conscious consumers.
3. Marketing Campaigns - With the increasing competition in the wine market, a well-executed marketing campaign, both online and in-store, can help brands stand out and reach more consumers.
Industry Implications
1. Retail - The rise of vegan-friendly wine products and in-house wine ranges presents opportunities for grocery and wine retailers to differentiate their offerings and appeal to a wider audience, including conscious consumers.
2. Wine Production - Wine producers can capitalize on the trend towards vegan-friendly wine products by developing and marketing their own cruelty-free and sustainable wine options.
3. Advertising - Marketing agencies specialized in advertising campaigns for food and beverage products can help grocery and wine brands promote their vegan-friendly and in-house wine products, and reach more consumers online and in-store.
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