Président Lighter Slightly Salted Spreadable Butter is Made in France
Michael Hemsworth — April 1, 2023 — Lifestyle
The Président Lighter Slightly Salted Spreadable Butter is being launched by Lactalis in the UK and Ireland as a fat-conscious product that doesn't skimp on versatility and flavor. The butter features 50% less fat than standard butters and is positioned as the first of its kind that doesn't contain any added vegetable oils to aid with spreadability. Crafted in Brittany, France, the butter is made with high-quality milk and cream with just a touch of salt to give it an indulgent profile perfect for a wide range of recipes.
Group Marketing Director for Lactalis UK & Ireland Héloïse Le Norcy-Trott spoke on the new Président Lighter Slightly Salted Spreadable Butter saying, "Like all our NPD, this launch has been grounded in consumer insights. We know that shoppers are increasingly concerned about their health, with low-fat content ranking highly in consumer purchase decision-making."
Group Marketing Director for Lactalis UK & Ireland Héloïse Le Norcy-Trott spoke on the new Président Lighter Slightly Salted Spreadable Butter saying, "Like all our NPD, this launch has been grounded in consumer insights. We know that shoppers are increasingly concerned about their health, with low-fat content ranking highly in consumer purchase decision-making."
Trend Themes
1. Low-fat Dairy Alternatives - The rise of consumer demand for healthier options in the dairy industry presents an opportunity for plant-based and low-fat dairy alternatives to disrupt the market.
2. Spreadable Butter Innovation - The development of spreadable butters with reduced fat content and without added vegetable oils provides an opportunity for companies to cater to health-conscious consumers without sacrificing flavor and convenience.
3. Consumer Demand for Healthier Food Options - The growing consumer demand for healthier food options presents an opportunity for innovation and disruption in various industries, including food manufacturing and retail.
Industry Implications
1. Dairy Industry - Companies in the dairy industry can capitalize on the growing consumer demand for low-fat and plant-based alternatives to traditional dairy products by innovating and developing healthier options.
2. Food Manufacturing - The development of low-fat and healthier food options presents an opportunity for food manufacturing companies to cater to health-conscious consumers and differentiate themselves in the market.
3. Retail Industry - Retailers can capitalize on the growing demand for healthier food options by offering a wider range of low-fat and plant-based products and by incorporating health and wellness into their branding and marketing strategies.
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