The Rondelé By Président Range Now Has 23% More Product Per Tub
Michael Hemsworth — December 27, 2024 — Lifestyle
References: lactalis & refrigeratedfrozenfood
The Rondelé By Président range has been updated by the brand to keep it relevant with today's consumer with a new look and size to boot. The whipped spreadable cheese range now comes packaged in eight-ounce tubs that replaces the original 6.5-ounce cups that are each resealable and have no paper sleeve for enhanced recyclability. The product thus has 23% more to offer without a price increase, which will come as welcome news to consumers who have become weary of updates in the face of shrinkflation scenarios.
Senior Marketing Manager Roxanna Yunus spoke on the updated Rondelé By Président range saying, "Serving our customers is at the core of who we are at Président, and we know that we are checking off many boxes for them with our new and improved Rondelé lineup. From the larger pack size that contains more product to enjoy, to the bright new packaging, resealable convenience and new flavor, we know shoppers are going to love the new Rondelé as much as we do.”
Senior Marketing Manager Roxanna Yunus spoke on the updated Rondelé By Président range saying, "Serving our customers is at the core of who we are at Président, and we know that we are checking off many boxes for them with our new and improved Rondelé lineup. From the larger pack size that contains more product to enjoy, to the bright new packaging, resealable convenience and new flavor, we know shoppers are going to love the new Rondelé as much as we do.”
Trend Themes
1. Shrinkflation Resistance - Brands are countering shrinkflation by increasing product quantities without raising prices, a move that resonates positively with value-conscious consumers.
2. Eco-friendly Packaging - Sustainable packaging is gaining traction, with companies opting for recyclable materials that enhance environmental responsibility and appeal to eco-minded shoppers.
3. Convenience-centric Design - Consumer products are increasingly adopting resealable packaging designs, which enhance convenience and reduce waste, thereby aligning with modern lifestyle demands.
Industry Implications
1. Food and Beverage - The food and beverage sector is innovating with package sizing strategies to deliver more value for consumers, in response to economic pressures and competitive market dynamics.
2. Packaging Technology - Advancements in packaging technology are enabling companies to offer sustainable and user-friendly options that address consumer preferences for environmental care and practicality.
3. Retail Marketing - Retail marketing is evolving as brands find creative ways to differentiate through product enhancements and packaging updates that capture consumer attention and drive engagement.
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