Cathedral City ‘Our Lighter’ Extra Mature Cheddar Has 30% Less Fat
Michael Hemsworth — October 6, 2022 — Marketing
The Cathedral City ‘Our Lighter’ Extra Mature Cheddar is being added to the brand's product portfolio by Saputo Dairy UK as a product for consumers to pick up when looking for a lighter option to enjoy.
The cheese is crafted with 30% less fat than the brand's original Extra Mature Cheddar and comes in 350-gram blocks to allow for portioning according to preferences. The cheese is available now at Sainsbury's in the UK and is expected to roll out later this year to Morrisons.
Head of Meriting for Cathedral City at Saputo Dairy UK Neil Stewart explained the new Cathedral City ‘Our Lighter’ Extra Mature Cheddar further, saying, "As the nation’s favorite cheese brand, we are always looking to support our customers and their lifestyle choices. Our new Lighter Extra Mature block will allow consumers looking for lighter versions of stronger cheese profiles to continue to enjoy the great taste of our market-leading Cathedral City.”
The cheese is crafted with 30% less fat than the brand's original Extra Mature Cheddar and comes in 350-gram blocks to allow for portioning according to preferences. The cheese is available now at Sainsbury's in the UK and is expected to roll out later this year to Morrisons.
Head of Meriting for Cathedral City at Saputo Dairy UK Neil Stewart explained the new Cathedral City ‘Our Lighter’ Extra Mature Cheddar further, saying, "As the nation’s favorite cheese brand, we are always looking to support our customers and their lifestyle choices. Our new Lighter Extra Mature block will allow consumers looking for lighter versions of stronger cheese profiles to continue to enjoy the great taste of our market-leading Cathedral City.”
Trend Themes
1. Reduced Fat Cheese - The trend towards reduced fat products presents opportunities for companies to offer healthier options while retaining the taste and quality of their original products.
2. Portion Control - The trend towards portion control presents opportunities for companies to offer products that are customizable and adaptable to individual preferences, while reducing food waste.
3. Consumer Health - The trend towards consumer health presents opportunities for companies to offer products that meet the changing needs and preferences of health-conscious consumers.
Industry Implications
1. Dairy - The dairy industry can capitalize on the trend towards reduced fat products by developing innovative recipes and production processes that maintain the taste and nutritional value of their original products.
2. Retail - The retail industry can capitalize on the trend towards portion control by offering products in customizable portions and packaging, and providing educational materials on food waste reduction.
3. Health and Wellness - The health and wellness industry can capitalize on the trend towards consumer health by developing new products and services that cater to the changing needs and preferences of health-conscious consumers.
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