Lurpak Lighter Block Butter is Arriving Next Month in the UK
Michael Hemsworth — March 26, 2021 — Marketing
The Lurpak Lighter block butter is being launched by Arla Foods next month in the UK to provide consumers with a new way to enhance their favorite recipes.
The light butter block is made with three ingredients including butter, water and salt, which speaks to the concerns of consumers who are weary of too many additives in light food products. The product will come in a 250-gram size option.
Spokesperson for Lurpak Laura Butler spoke on the new Lurpak Lighter block butter saying, "A key barrier we see in the category is that consumers often believe that lower fat means unnatural. As the number one brand in the category, we want to tackle this and offer shoppers a new block butter product that is lower in fat and contains only three natural ingredients.”
The light butter block is made with three ingredients including butter, water and salt, which speaks to the concerns of consumers who are weary of too many additives in light food products. The product will come in a 250-gram size option.
Spokesperson for Lurpak Laura Butler spoke on the new Lurpak Lighter block butter saying, "A key barrier we see in the category is that consumers often believe that lower fat means unnatural. As the number one brand in the category, we want to tackle this and offer shoppers a new block butter product that is lower in fat and contains only three natural ingredients.”
Trend Themes
1. Minimal Ingredient Foods - The trend for food products with minimal ingredients offers opportunities for companies to innovate and offer healthier options to health-conscious consumers.
2. Low-fat Products - The trend for low-fat products provides opportunities for companies to introduce new and healthier options that appeal to health and weight-conscious consumers.
3. Clean Label Products - The trend for clean label products, which contain natural and recognizable ingredients, offers opportunities for companies to innovate and introduce products that meet consumers' demand for transparency in food production.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can innovate and introduce new products with minimal ingredients and clean labels that meet the growing demand for natural and healthier food options.
2. Health and Wellness - The health and wellness industry can provide consumers with education and awareness on the benefits of low-fat and minimal ingredient products, and offer themed promotions or events to incentivize healthier food choices.
3. Marketing and Advertising - Marketing and advertising companies can help brands communicate the benefits of their low-fat and minimal ingredient products through targeted messaging and campaigns that resonate with health-conscious consumers.
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