Willow Spreadable is Versatile to Easily Replace Butter
Michael Hemsworth — September 6, 2023 — Lifestyle
References: uk.saputo & talkingretail
The value-conscious shopper is at the forefront of many product innovations as of late in the face of rising costs, which is exactly what we're seeing with the Willow Spreadable. The butter alternative from Saputo Dairy UK comes in a 500-gram tub format that's easy for consumer to incorporate into any recipe or spread onto their toast. The family-sized product is competitively priced and will no doubt catch the eye of cost-conscious consumers this fall as more shoppers look to reduce their spend at the checkout.
Head of Marketing for Butters, Spreads & Oils Georgina Thomas spoke on the new Willow Spreadable saying, "At Saputo Dairy UK, we are always looking to support consumers and their ever-changing shopping needs. Willow Spreadable is a versatile, great value alternative to spreadable butter. The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price sensitive shoppers who have previously opted for private label.”
Head of Marketing for Butters, Spreads & Oils Georgina Thomas spoke on the new Willow Spreadable saying, "At Saputo Dairy UK, we are always looking to support consumers and their ever-changing shopping needs. Willow Spreadable is a versatile, great value alternative to spreadable butter. The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price sensitive shoppers who have previously opted for private label.”
Trend Themes
1. Value-conscious Shopping - Rising costs are leading to product innovations that cater to the budget-conscious consumer, as demonstrated by the introduction of low-cost spreadable butter alternatives like Willow Spreadable.
2. Convenient Packaging - The use of a 500-gram tub format in Willow Spreadable provides ease of use and versatility, allowing consumers to effortlessly incorporate the butter alternative into their recipes or breakfast spreads.
3. Reducing Grocery Expenses - With more cost-conscious shoppers seeking ways to minimize their spend, the competitive pricing of Willow Spreadable is poised to attract consumers looking for budget-friendly options at the checkout.
Industry Implications
1. Dairy Alternatives - Willow Spreadable presents a disruptive innovation opportunity in the dairy alternatives industry by offering a low-cost butter substitute that appeals to value-conscious consumers.
2. Food Packaging - The convenient 500-gram tub packaging of Willow Spreadable opens up opportunities for disruptive innovations in the food packaging industry, providing a versatile and user-friendly solution for spreads and butter substitutes.
3. Grocery Retail - The introduction of low-cost spreadable butter alternatives like Willow Spreadable addresses the disruptive innovation opportunity within the grocery retail industry, catering to the needs of budget-conscious shoppers and potentially impacting purchasing decisions.
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