Wyke Farms Ivy’s Reserve Salted Farmhouse Butter is Gently Churned
Michael Hemsworth — May 31, 2023 — Lifestyle
The Wyke Farms Ivy’s Reserve salted farmhouse butter has been added to the UK-based dairy brand's product lineup as a high-quality food item that also features a sustainability perk. The butter has a carbon-neutral profile that follows on the brand's carbon-neutral cheddar cheese from last year and is reported to feature a smooth texture thanks to a gentle churning production. The product is slated to be produced in the brand's new butter dairy facility that opened in March of this year and features state-of-the-art technology including renewable electricity and more.
MD and Third Generation Family Member Rich Clothier commented on the new Wyke Farms Ivy’s Reserve salted farmhouse butter saying, "The world butter market is worth nearly $20 billion and is predicted to grow by 50% by 2027. Increasingly, people across the world are looking for premium dairy products with provenance and history – butter is no exception and Ivy’s Reserve salted farmhouse butter is a best-in-class product in terms of quality and sustainability, and it articulates our unique set of values that fit with this trend.”
MD and Third Generation Family Member Rich Clothier commented on the new Wyke Farms Ivy’s Reserve salted farmhouse butter saying, "The world butter market is worth nearly $20 billion and is predicted to grow by 50% by 2027. Increasingly, people across the world are looking for premium dairy products with provenance and history – butter is no exception and Ivy’s Reserve salted farmhouse butter is a best-in-class product in terms of quality and sustainability, and it articulates our unique set of values that fit with this trend.”
Trend Themes
1. Carbon-neutral Dairy - Dairy brands can innovate by producing carbon-neutral versions of their products, attracting eco-conscious consumers.
2. Premium Sustainable Food - Consumers are increasingly seeking out premium food products that not only feature high quality but also promote sustainability and ethical practices.
3. Gentle Churning Production - Brands can differentiate their butter by implementing gentle churning production techniques, resulting in a smooth and unique texture.
Industry Implications
1. Dairy - The dairy industry can adapt to the trend of carbon-neutral and sustainable food production by investing in renewable energy and incorporating eco-friendly innovations.
2. Food Manufacturing - Food manufacturers can differentiate their products from competitors by utilizing gentle churning techniques to produce unique textures and flavors.
3. Premium Food Products - The premium food products industry can capitalize on the trend of sustainability by incorporating eco-friendly practices and promoting their products’ carbon-neutral profiles.
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