This Collaborative Sake Drink Fuses Tradition and Modernity
Laura McQuarrie — April 6, 2023 — Lifestyle
References: prnewswire
SOTO, the premium sake brand crafted in Japan, is on a mission to introduce more people to the joys of drinking sake and it is introducing a sake drink that's the first in a new limited-edition series. The SOTO X YAMAGATA MASAMUNE Omachi Kimoto Junmai Daiginjo is the result of a collaboration with one of Japan's preeminent sake breweries, as well as one of the country's most forward-thinking producers.
This sake made with the ancient Omachi rice (Japan's oldest sake heirloom strain) speaks to a new generation of drinkers, especially in combination with mineral-rich mountain water for a crisp finish.
With a modern bottle designed exclusively for SOTO by award-winning designer Joe Doucet, this sake drink is not only UV protected but visually stunning.
This sake made with the ancient Omachi rice (Japan's oldest sake heirloom strain) speaks to a new generation of drinkers, especially in combination with mineral-rich mountain water for a crisp finish.
With a modern bottle designed exclusively for SOTO by award-winning designer Joe Doucet, this sake drink is not only UV protected but visually stunning.
Trend Themes
1. Collaborative Sake Drinks - Collaborations between premium sake brands and forward-thinking producers result in innovative sake drinks that appeal to new generations of drinkers.
2. Limited-edition Sake Series - Premium sake brands are introducing limited-edition series featuring innovative ingredients and modern packaging designs.
3. Ancient Sake Strains - Sake brands are using rare ancient rice strains to create unique sake products that appeal to consumers looking for traditional yet innovative experiences.
Industry Implications
1. Alcohol Beverages - Innovative sake drinks are disrupting the alcohol beverage industry by appealing to new generations of drinkers seeking unique and visually stunning products.
2. Packaging Design - Collaborations between premium sake brands and award-winning designers result in visually stunning packaging designs that disrupt the packaging design industry.
3. Food and Beverage - The incorporation of unique and rare ingredients into innovative sake products may create opportunities for disruption in the food and beverage industry.
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