SOTO Sake Unveil Exclusive Series with Japan's Breweries
Mickey Phoon — April 13, 2023 — Lifestyle
References: prnewswire
SOTO Sake has announced its release of a new limited-edition collaborative sakes series with Japan's sake producers called the SOTO X YAMAGATA MASAMUNE Omachi Kimoto Junmai Daiginjo. Michael Tremblay, a world-renowned Sake Samurai, said: "Sake lovers will adore this first release in partnership with my friends at the Mitobe Sake Brewery, whose sake I have admired for many years for its intensity of flavor and food-friendly profile."
The sake series features an exclusive sake made with fifth-generation Tomonobu Mitobe of Yamagata's Mitobe Sake Brewery and also the maker of the Yamagata Masamune sake. The exclusive sake entails a Kimoto Junmai Daiginjo sake made with ancient Omachi rice. The sake was made with the Kimoto method, and its Omachi rice had to be polished 50 percent of its initial size with the addition of mineral-rich mountain water. The sake bottle was designed by award-winning designer Joe Doucet. The sake series will be available for purchase in the summer.
Image Credit: SOTO
The sake series features an exclusive sake made with fifth-generation Tomonobu Mitobe of Yamagata's Mitobe Sake Brewery and also the maker of the Yamagata Masamune sake. The exclusive sake entails a Kimoto Junmai Daiginjo sake made with ancient Omachi rice. The sake was made with the Kimoto method, and its Omachi rice had to be polished 50 percent of its initial size with the addition of mineral-rich mountain water. The sake bottle was designed by award-winning designer Joe Doucet. The sake series will be available for purchase in the summer.
Image Credit: SOTO
Trend Themes
1. Collaborative Beverages - Opportunities for beverage companies to partner with other producers to create unique, limited-edition products that appeal to niche markets.
2. Ancient Grains - Innovation opportunities for food companies to incorporate lesser-known ancient grains like Omachi rice into their products and highlight their unique flavor profiles.
3. Designer Packaging - The rise of designer collaborations in beverage packaging offers innovation opportunities for design agencies to create unique and award-winning packaging for limited-edition beverages.
Industry Implications
1. Beverage - Beverage companies can collaborate with other brands or producers to create unique products that cater to specific consumer interests.
2. Food - Food companies can incorporate lesser-known, niche ingredients like Omachi rice into their products, bringing unique flavor profiles to the market.
3. Design - Design agencies can leverage the rise of designer collaborations in beverage packaging and create unique, award-winning packaging for limited-edition beverages.
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