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Top 85 Branding Trends in February

From Cheeky Self-Care Pillows to Lunar New Year Whiskies

— March 10, 2024 — Marketing
The February 2024 branding round-up is dominated by brands across many different industry categories aiming to celebrate the coming Lunar New Year with specialized capsules.

Personal care brand Lush, for instance, launched a stunning Year of the Dragon-inspired product range, featuring the Inner Dragon Bath Bomb, the Blooming Dragon Gift Set, and the Wild Spirit Knot Wrap. In the luxury skincare space, clé de peau Beauté debuted a Lunar New Year campaign in collaboration with artist Xi Wen.

Elsewhere, Tsingtao celebrates the Lunar New Year with specialized restaurant partnerships with four prominent New York City eateries, offering limited-edition Year of the Dragon-inspired menus.

All collections featured in the February 2024 branding round-up seek to celebrate prosperity in the New Year.
7.8
Score
Popularity
Activity
Freshness
82
Curated Cheese Experiences
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
<
81
Greek Soccer Club-Inspired Kits
Greek Soccer Club-Inspired Kits
The Volos FC 2024 Collection is Manufactured by Admiral
<
80
Baseball-Branded Sports Drink Expansions
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
<
79
Limited Margarita Deals
Limited Margarita Deals
Chili's Grill & Bar Offers Two Margarita Deals in January
<
78
American Restaurant Partnerships
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
<
77
Skincare Mountain Resort Partnership
Skincare Mountain Resort Partnership
Kiehl's and Jackson Hole Mountain Resort are Collaborating
<
76
Pink Sushi Boxes
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
<
75
Romantic Home Fragrances
Romantic Home Fragrances
The 2024 Febreze Scent of the Year is Romance & Desire
<
74
Celebrity-Approved Mezcal Cocktails
Celebrity-Approved Mezcal Cocktails
Dos Hombres Has Expanded Its Presence to Applebee's
<
73
Delicious Matcha-Powered Latte Blends
Delicious Matcha-Powered Latte Blends
Blume Recently Launched the Matcha Coconut Superfood Latte
<
72
Bourbon-Inspired Chocolate Collections
Bourbon-Inspired Chocolate Collections
Woodford Reserve Partners with Compartés
<
71
Self-Love Herbal Tea Blends
Self-Love Herbal Tea Blends
Alevan Botanica's Love Tea is Designed Too Elevate One's Day
<
70
Health Network Brand Campaigns
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
<
69
High-Quality Mushroom Supplements
High-Quality Mushroom Supplements
Feral Fungi Boasts a Wide Range of Locally Crafted Supplements
<
68
Re-Designed Holiday Tins
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
<
67
Travel-Inspired Pretzel Packaging
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
<
66
Diversity-Promoting Digital Courses
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
<
65
Matcha-Inspired Wellness Rituals
Matcha-Inspired Wellness Rituals
Colleen Rothschild Boasts the Matcha Tea Toner + Rituals Candle
<
64
Child-Focused Plant-Based Foods
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
<
63
Revamped Eco Juice Packaging
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
<
62
Hawaii-Inspired Artisanal Bonbons
Hawaii-Inspired Artisanal Bonbons
KOHO Offer a Taste of Artisanal Chocolates Crafted in Hawaii
<
61
Footlong Snack Collections
Footlong Snack Collections
Subway's Sidekicks Build on the Success of the Footlong Cookie
<
60
Re-Designed Family-Owned Olive Oils
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
<
59
DIY Dumpling Kits
DIY Dumpling Kits
Thirsty Dumpling Offers an All-in-One Dumpling Party Experience
<
58
Slick Hand-Built Electric Vehicles
Slick Hand-Built Electric Vehicles
Moke America Announces Its Comeback with a New Upgrade
<
57
Versatile Wellness Patch Lines
Versatile Wellness Patch Lines
Laki Naturals Introduces Patches Designed to Address Various Needs
<
56
Immunity-Supporting Colostrum Supplements
Immunity-Supporting Colostrum Supplements
Colostrum by Nature's Sunshine Has Antioxidant Benefits
<
55
Vibrant Non-Alcoholic Wine Labels
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
<
54
Romantic Rose Gins
Romantic Rose Gins
The Glendalough Rose Gin is Excellent for Valentine's Day Celebrations
<
53
High-Quality Oaxaca-Crafted Mezcals
High-Quality Oaxaca-Crafted Mezcals
Zomoz Mezcal Boasts a Crystal-Clear Appearance
<
52
Black Truffle Olive Oils
Black Truffle Olive Oils
Laconiko Offers a Taste of Luxury with the Essence of Black Truffles
<
51
Creativity-Celebrating Week-Long Campaigns
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
<
50
Olive Oil-Powered Nourishing Oils
Olive Oil-Powered Nourishing Oils
Korres Boasts the Pure Greek Olive Three-in-One Nourishing Oil
<
49
Premium Kitchen Pranks
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
<
48
EV Automobile Re-Brandings
EV Automobile Re-Brandings
Honda Unveils a New Striped-Down Logo for the Future Cars
<
47
Cheeky Self-Care Pillows
Cheeky Self-Care Pillows
La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation
<
46
Ultra-Slick Blue Guitars
Ultra-Slick Blue Guitars
Epiphone Collaborates with French Musician Waxx
<
45
Vibrant Plant-Based Skincare Lines
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
<
44
White Rose-Infused Skincare Collections
White Rose-Infused Skincare Collections
Sabon Introduces the White Rose: La Vie En Roses Capsule
<
43
Lunar New Year-Inspired Mochis
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
<
42
Artist-Inspired Lifestyle Collections
Artist-Inspired Lifestyle Collections
Dumbgood Releases a Range, Inspired by Paul Frank
<
41
Inspiring Daily Bodycare
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
<
40
Bold Creamy Eyeshadows Pensils
Bold Creamy Eyeshadows Pensils
Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil
<
39
Delicious Superfood Cocktail Mixes
Delicious Superfood Cocktail Mixes
Modica Produces a Comprehensive Range of Cocktail Mixers
<
38
Signature Modern Bass Guitars
Signature Modern Bass Guitars
Epiphone Collaborates with Acclaimed Multi-Instrumentalist Rex Brown
<
37
Contemporary Tea Packaging
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
<
36
Vibrantly Re-Designed Tea Packaging
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
<
35
Premium Italian Heritage Oils
Premium Italian Heritage Oils
The Corto Olive Oil is Offered in Lemongrass & Basil
<
34
Reduced Material Gin Packaging
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
<
33
Dragon-Inspired Restaurant Partnerships
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
<
32
Confetti-Filled Snacking Commercials
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
<
31
Easter Candy Suites
Easter Candy Suites
Fans are Invited to the PEEPS Sweet Suite for a Festive Spring Getaway
<
30
Branded Insulated Suits
Branded Insulated Suits
Domino's Heat Suit Keeps People Warm with Pizza Delivery Bag Tech
<
29
Sustainable Mainstream Candy Bars
Sustainable Mainstream Candy Bars
This New KitKat Bar is Made with Sustainably Sourced Cocoa
<
28
Dragon-Inspired Luxury Skincare
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
<
27
Plant-Based Hydrating Hand Soaps
Plant-Based Hydrating Hand Soaps
Grove Co. Boasts a New Scent for Its Soap Called 'Sunshower'
<
26
Cheesy Snack Nail Polishes
Cheesy Snack Nail Polishes
The Cheez-It x Nails Inc Duo Shares Two Cheez-It-Inspired Shades
<
25
Limited-Edition Orange Juice Bottles
Limited-Edition Orange Juice Bottles
Tropicana's "Tropcn" Packaging Reminds It's Not Artificial
<
24
Legacy Chocolate Brand Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
<
23
Craveable Frozen QSR Meals
Craveable Frozen QSR Meals
Taco Bell at Home Cravings Kits Help Fans Make Menu Classics at Home
<
22
Aluminum-Packaged Kombuchas
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
<
21
Black-Owned Accessories Brands
Black-Owned Accessories Brands
Eternal Blue is Based in California and Emphasizes Expression
<
20
Pizza-Inspired Streetwear Collections
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
<
19
Cult Movie-Inspired Tumblers
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
<
18
Loneliness-Combatting Grocery Shopping Experiences
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
<
17
Cinematic New Year Campaigns
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
<
16
Modern Winter-Inspired Fragrances
Modern Winter-Inspired Fragrances
Pura Launches Three Scents That are Perfect for Winter
<
15
Pasta-Themed Jewelry
Pasta-Themed Jewelry
The Pasta Promise Celebrates the Return of Barilla Love Heart-Shaped Pasta
<
14
Recyclable Paper-Made Coffee Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
<
13
Recyclable Label-Free Soda Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
<
12
Undefined Relationship Candies
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
<
11
Couture Beauty Campaigns
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
<
10
Dragon-Inspired Personal Care Collections
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
<
9
Personalized Cereal Boxes
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
<
8
Video Game-Inspired Watch Collaborations
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
<
7
Luxury Auto-Branded Footwear Collections
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
<
6
Co-Branded Hydration Tumblers
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
<
5
Artist-Inspired Athletic Wear Collections
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
<
4
Modernized Coffee Product Branding
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
<
3
Cartoon-Inspired Frozen Treats
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
<
2
Botanical Euphoric Seltzers
Botanical Euphoric Seltzers
New Brew Aims to Transform the Seltzer Beverage Experience
<
1
Lunar New Year Whiskies
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
<