MOMO Kombucha's Limited-Edition Drink Uses Citrus Fruit from Sicily
Laura McQuarrie — November 25, 2024 — Lifestyle
References: momo-kombucha & beveragedaily
As part of its seasonal collaboration with an organization devoted to creating a responsible food system, MOMO Kombucha launched a limited-edition Green Mandarin Kombucha flavor. In partnership with Natoora, MOMO Kombucha incorporated Green Mandarins from Sicily.
Best known for its role in the perfume industry, the aromatic green mandarin's full potential is unlocked in unique culinary applications like this one. To create this beverage, Tardivo di Ciaculli Mandarins were picked weeks ahead of their fully ripe harvest. According to MOMO Kombucha, the result is a delicious beverage that "elevates the familiar sweet, zesty aroma of mandarin to a new level."
A portion of bottle sold helps to support Natoora’s Farm Fund, which aids the next generation of young farmers committed to agroecological methods.
Best known for its role in the perfume industry, the aromatic green mandarin's full potential is unlocked in unique culinary applications like this one. To create this beverage, Tardivo di Ciaculli Mandarins were picked weeks ahead of their fully ripe harvest. According to MOMO Kombucha, the result is a delicious beverage that "elevates the familiar sweet, zesty aroma of mandarin to a new level."
A portion of bottle sold helps to support Natoora’s Farm Fund, which aids the next generation of young farmers committed to agroecological methods.
Trend Themes
1. Seasonal Beverage Collaborations - Limited-edition drinks crafted in partnership with specialized organizations highlight unique, regional ingredients and enhance brand storytelling.
2. Citrus-based Kombuchas - Incorporating novel citrus fruits into kombucha offerings introduces new flavor profiles that appeal to adventurous consumers.
3. Agroecological Support Through Sales - Products that fund sustainable farming initiatives attract eco-conscious consumers and support innovation in agriculture.
Industry Implications
1. Beverage Industry - Innovative collaborations in the beverage sector can differentiate brands and captivate niche markets with distinctive, limited-edition flavors.
2. Sustainable Agriculture - Supporting agroecological practices through product sales helps bolster eco-friendly farming, contributing to a resilient food system.
3. Flavored Fermented Drinks - Developing kombuchas with exotic fruits taps into the trend of fermented drinks while catering to consumers seeking novel flavor experiences.
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