MOMO Watermelon Kombucha Was Created with Natoora
Michael Hemsworth — July 20, 2023 — Lifestyle
References: momo-kombucha & foodbev
MOMO Watermelon Kombucha is arriving from the UK-based kombucha brand as a new refreshment created in collaboration with Natoora to provide consumers with a delicious drink this summertime.
The premium refreshment features the brand's unfiltered kombucha infused with Sentinel watermelon that's sourced from Mantua, Northern Italy where it's grown by Oscar Zerbinati. The drink is reported by the brand to be its most refreshing variety yet with the fruit flavor profile of watermelon alongside the perfect zing of kombucha taste.
Founder Josh Puddle commented on the MOMO Watermelon Kombucha saying, "We are so grateful to have partnered with Natoora and to have been able to combine Zerbinati’s expertly grown watermelons with our kombucha. I wasn’t sure the flavour would cut through the kombucha, but it really does and has totally surpassed our expectations – all credit to our head brewer, Matt Canham.”
The premium refreshment features the brand's unfiltered kombucha infused with Sentinel watermelon that's sourced from Mantua, Northern Italy where it's grown by Oscar Zerbinati. The drink is reported by the brand to be its most refreshing variety yet with the fruit flavor profile of watermelon alongside the perfect zing of kombucha taste.
Founder Josh Puddle commented on the MOMO Watermelon Kombucha saying, "We are so grateful to have partnered with Natoora and to have been able to combine Zerbinati’s expertly grown watermelons with our kombucha. I wasn’t sure the flavour would cut through the kombucha, but it really does and has totally surpassed our expectations – all credit to our head brewer, Matt Canham.”
Trend Themes
1. Premium Watermelon-flavored Kombuchas - Opportunity for kombucha brands to collaborate with high-quality produce suppliers to create innovative, fruit-flavored beverages.
2. Refreshing Fruit Flavors - Growing demand for refreshing fruit-flavored beverages presents an opportunity for companies to explore unique fruit combinations and create new beverage products.
3. Craft Collaboration - Increasing trend of collaborations between beverage brands and specialty producers to create premium and artisanal drinks, opening up avenues for innovation and differentiation.
Industry Implications
1. Beverage - Leveraging the popularity of kombucha and the demand for unique flavors, the beverage industry can create premium watermelon-flavored offerings to target health-conscious consumers.
2. Produce - Produce suppliers can explore partnerships with kombucha brands to provide high-quality fruits for infused kombucha varieties, tapping into the growing market for natural and healthy beverages.
3. Craft Brewing - Craft brewers can experiment with unique collaborations, such as combining kombucha with specialty fruits, to create artisanal beverages that appeal to a niche market of adventurous consumers.
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