This New Budweiser Budvar Branding Pays Homage to the Past
Michael Hemsworth — July 28, 2020 — Marketing
References: budejovickybudvar.cz & talkingretail
This new Budweiser Budvar branding has been unveiled by the brand to pay homage to its heritage and help give it a refresh that will make it more relevant for design-conscious shoppers. The branding will appear across the brand's bottles and cans in the UK starting in July, and will feature imagery from the brewery's archives that dates back to its founding in 1895. The color palette is also inspired by the Czech flag and highlights ingredients on the paper label, which also increases recycling.
Managing Director of Budweiser Budvar UK Simon George spoke on the Budweiser Budvar branding saying, "Consumers are increasingly focused on authenticity in the food and drink they consume, and this first major brand refresh in a decade tells our unique story in a powerful new way to the growing number of UK consumers enjoying authentic beer. We’re the only Czech state-owned brewer, a beer from a nation not a corporation. Both the rebrand and the new Republic of Beer positioning celebrate the Czech Republic as a unique and thriving beer lover’s paradise, and show how the art of brewing remains the proud heart of the Czech nation’s history and culture today.”
Managing Director of Budweiser Budvar UK Simon George spoke on the Budweiser Budvar branding saying, "Consumers are increasingly focused on authenticity in the food and drink they consume, and this first major brand refresh in a decade tells our unique story in a powerful new way to the growing number of UK consumers enjoying authentic beer. We’re the only Czech state-owned brewer, a beer from a nation not a corporation. Both the rebrand and the new Republic of Beer positioning celebrate the Czech Republic as a unique and thriving beer lover’s paradise, and show how the art of brewing remains the proud heart of the Czech nation’s history and culture today.”
Trend Themes
1. Heritage-driven Branding - Brands can leverage their history by incorporating heritage-inspired designs that resonate with consumers' demand for authentic products.
2. Authenticity in Packaging - Brands can communicate their commitment to authentic production processes through packaging that is both informative and visually appealing.
3. Increased Recycling Awareness - Innovative brands can make recycling a core part of their messaging, giving shoppers an eco-conscious reason to choose their products.
Industry Implications
1. Beverage - Beverage companies can benefit from incorporating heritage-inspired designs that refresh their product appeal and strengthen their brand story.
2. Packaging - Packaging companies can provide innovative solutions for brands to communicate their authenticity and commitment to eco-conscious production processes.
3. Tourism - Tourism boards can leverage the rich history and cultural heritage of destinations to promote them as unique and thriving paradises, with a strong narrative around heritage and brewing culture.
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