Aguila Beer's CRAVING SIXPACKS Support Responsible Drinking at Home
Laura McQuarrie — July 27, 2020 — Marketing
References: adsoftheworld
While people still may not be able to visit their favorite food and drink venues in person, they are enjoying eating and drinking at home thanks to revised pick-up and delivery models. Recognizing that bars and other nightlife venues are still closed, Aguila Beer created CRAVING SIXPACKS to support responsible drinking at home.
In partnership with popular delivery app Rappi, the brand created Aguila Beer six-packs that could be ordered through the platform. Upon delivery, customers will find that their beer is packed into a box that resembles classic fast food packaging, which may spark their appetite for a burger, pizza or fried chicken. Fortunately, the special six-packs contain discount coupons for Rappi orders.
Image Credit: Aguila Beer
In partnership with popular delivery app Rappi, the brand created Aguila Beer six-packs that could be ordered through the platform. Upon delivery, customers will find that their beer is packed into a box that resembles classic fast food packaging, which may spark their appetite for a burger, pizza or fried chicken. Fortunately, the special six-packs contain discount coupons for Rappi orders.
Image Credit: Aguila Beer
Trend Themes
1. Revised Pick-up and Delivery Models - The rise of revised pick-up and delivery models presents opportunities for innovative packaging solutions that enhance the at-home dining and drinking experience.
2. Responsible Drinking at Home - Brands can explore the concept of responsible drinking at home by offering unique packaging designs and incentives that encourage customers to enjoy their favorite beverages responsibly.
3. Integration of Delivery Apps - Collaborations between beverage brands and delivery apps open doors for creative marketing strategies and promotions that attract consumers and drive sales.
Industry Implications
1. Food and Beverage Packaging - Innovations in food and beverage packaging can revolutionize the way products are presented and consumed, providing a competitive edge for brands in the market.
2. Online Food Delivery - The online food delivery industry can leverage partnerships with beverage brands to offer unique collaborations that enhance the overall at-home dining experience and attract more customers.
3. Hospitality and Entertainment - Hospitality and entertainment businesses can explore new revenue streams by collaborating with beverage brands to create exclusive packaging and offers that cater to the at-home consumption trend.
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