Ramlosa Water Packaging Takes on an Opulent Image
Amelia Roblin — September 19, 2011 — Marketing
References: thedieline
Despite the fantastic things that manufacturers can do with polymers, the idea of using plastic is often accompanied with an impression of poor quality. However, Ramlosa water packaging cleverly incorporates the pliable material into a design that glistens with luxury.
This was achieved by the NINE studio of Stockholm which was concerned with how the perception of the product would change once the carbonated water was moved out of its poised glass bottle. The solution was to make a mold for the new vessels that referenced the sharp and graceful cuts on crystal vases, elevating the idea of this disposable bottle to one of elegance and eternity. Ramlosa water packaging will certainly be deemed the rich man's on-the-go drink.
This was achieved by the NINE studio of Stockholm which was concerned with how the perception of the product would change once the carbonated water was moved out of its poised glass bottle. The solution was to make a mold for the new vessels that referenced the sharp and graceful cuts on crystal vases, elevating the idea of this disposable bottle to one of elegance and eternity. Ramlosa water packaging will certainly be deemed the rich man's on-the-go drink.
Trend Themes
1. Elevated Plastic Packaging - Opulent design incorporating plastic material creates a perception of luxury and quality.
2. Crystal-inspired Mold Design - Referencing sharp and graceful cuts on crystal vases in packaging design adds an element of elegance and timelessness.
3. Perception-shifting Packaging - Transforming the perception of plastic packaging from poor quality to a high-end product through thoughtful design.
Industry Implications
1. Beverage Packaging Industry - Incorporating opulent plastic packaging in the beverage industry to create a sense of luxury and attract affluent consumers.
2. Disposable Packaging Industry - Using crystal-inspired mold design in disposable packaging to elevate the perceived value and desirability of the products.
3. Plastic Manufacturing Industry - Developing plastic production techniques and materials that can replicate the elegance and sophistication of crystal designs for various applications.
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