This New Bottlegreen Packaging Design is Eye-Catching
Michael Hemsworth — November 17, 2020 — Marketing
References: bottlegreendrinks & talkingretail
This new Bottlegreen packaging design is being launched by the brand just in time for the holiday season to help bring a bit of festive cheer to the fridge as consumers get ready for their yearly traditions. The branding includes a range of ingredient images as well as eye-catching colors that are sure to pop off store shelves. The branding is being launched alongside the limited-edition Winter Spiced Berry flavor that is positioned as being a great winter treat that is also ideal as an alcohol-free mulled wine alternative.
The new Bottlegreen packaging design and above-mentioned flavor are sure to help bolster interest in the brand this holiday season as consumers seek out ways to make their time at home a little more special.
The new Bottlegreen packaging design and above-mentioned flavor are sure to help bolster interest in the brand this holiday season as consumers seek out ways to make their time at home a little more special.
Trend Themes
1. Eye-catching Packaging - Disruptive innovation opportunity: Explore unique and visually appealing packaging designs to stand out on store shelves.
2. Limited-edition Products - Disruptive innovation opportunity: Introduce exclusive and seasonal flavors to create excitement and drive sales during specific periods.
3. Alcohol-free Alternatives - Disruptive innovation opportunity: Develop creative non-alcoholic beverage options to cater to the growing demand for healthier choices.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Implement innovative packaging solutions that enhance product visibility and capture consumer attention.
2. Food and Beverage - Disruptive innovation opportunity: Expand product portfolios by introducing limited-edition flavors and positioning them as unique and seasonal treats.
3. Non-alcoholic Beverages - Disruptive innovation opportunity: Develop and promote alcohol-free alternatives that mimic popular alcoholic beverages while providing healthier options.
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