The CANTINA Tequila Soda Cocktails are Flavorful
Michael Hemsworth — April 9, 2021 — Marketing
References: drinkcanteen & bevnet
The CANTINA tequila soda cocktails are one of the latest offerings from the CANTEEN Spirits brand that will offer consumers a different, more complex flavor experience to enjoy in place of traditional vodka alternatives. The drinks come in three flavor options including Grapefruit Paloma, Ranch Water and Watermelon Margarita, which each come in 12-ounce cans that are low in carbs, contain zero sugar and are 99-calories each. The refreshments are crafted with an attention to precision to make them as thirst quenching and easy drinking as possible.
Founder and CEO Brandon Cason spoke on the new CANTINA tequila soda cocktails saying, "CANTINA is more than a drink; it celebrates those who are explorers in both mind and spirit. We created CANTINA to deliver an artisanal spirit for today’s generation of cultural trailblazers who love quality tequila. Based on our previous success and continued growth with CANTEEN in the vodka space, we are confident we will make just as a significant mark in the tequila space right out of the gate.”
Founder and CEO Brandon Cason spoke on the new CANTINA tequila soda cocktails saying, "CANTINA is more than a drink; it celebrates those who are explorers in both mind and spirit. We created CANTINA to deliver an artisanal spirit for today’s generation of cultural trailblazers who love quality tequila. Based on our previous success and continued growth with CANTEEN in the vodka space, we are confident we will make just as a significant mark in the tequila space right out of the gate.”
Trend Themes
1. Canned Cocktail Boom - The rise of canned cocktails presents an opportunity for innovative flavors and convenient packaging.
2. Tequila Renaissance - As consumers seek out new and premium tequila options, there is room for disruptive innovation in tequila-based mixed drinks.
3. Low-calorie Cocktails - The growing demand for health-conscious and low-alcohol beverages creates room for innovative, flavorful low-calorie cocktails like CANTINA.
Industry Implications
1. Alcoholic Beverages - In the alcoholic beverages industry, there is a growing demand for convenient, innovative, and premium canned cocktails.
2. Tequila - In the tequila industry, there is an opportunity to leverage the growing interest in premium tequilas to create innovative mixed drinks like CANTINA.
3. Health and Wellness - The health and wellness industry could benefit from partnering with alcoholic beverage companies to create flavorful low-calorie cocktail options for consumers.
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