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Top 100 Branding Trends in February

From Luxury Travel Fragrances to Hotel Reward Campaigns

— February 22, 2025 — Marketing
The February 2025 branding top list highlights some stylish marketing initiatives, as well as some campaigns centered on kindness and social good.

Brooklyn Museum, for example, entered a partnership with doublesoul to deliver an art-inspired limited-edition sock collection. Featuring the museum's Beaux-Arts Court pattern and playful art-themed labels, these socks will certainly appeal to fans of art and culture. Elsewhere in the February 2025 branding list, Bluebella stands out with its Valentine’s campaign titled 'Love Letters.' With model Lauren Wasser as the star of this initiative, the campaign emphasizes bodily acceptance and self-love.

Celebrating heritage is also a key focus in this list with Gong cha launching its 'Lunar New Year Scratch Cards' promotion and Lee Kum Kee debuting the 'Flavors that Bind' campaign.
9.4
Score
Popularity
Activity
Freshness
100
Holiday-Focused Distillery Events
Holiday-Focused Distillery Events
Buffalo Trace Distillery Ran Holidays at the Trace in December
<
99
Football-Themed QSR Awards
Football-Themed QSR Awards
Arby’s Has Introduced the First Annual Thighsman Award
<
98
Hotel Reward Campaigns
Hotel Reward Campaigns
Keegan-Michael Key Stars in Choice Hotels' 'Check Into More' Spot
<
97
Tofu-Branded Women's Campaigns
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
<
96
Farm-Centric Pop-Up Experiences
Farm-Centric Pop-Up Experiences
The Carousel @ Bloomingdale's Welcomes the Flamingo Estate
<
95
Band-Branded Gum Packaging
Band-Branded Gum Packaging
The Neuro x Young the Giant Tin Bundle is Limited-Edition
<
94
Collaborative Non-Alcoholic Drinks
Collaborative Non-Alcoholic Drinks
Public Coast Brewing & Smith Teamaker Debut Lord Citra Hop Tea
<
93
Modern Can Rebrands
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
<
92
Zero-Proof Mocktail Variety Packs
Zero-Proof Mocktail Variety Packs
Lift Bridge Debuts a New Line of Zero-Proof Canned Mocktails
<
91
Sustainable Natural Spring Waters
Sustainable Natural Spring Waters
Father's Deer Targets Those Who Prioritize Eco-Friendly Products
<
90
Local Eatery-Elevated Soda Campaigns
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
<
89
Football-Themed Hair Salon Partnerships
Football-Themed Hair Salon Partnerships
Great Clips is a Sponsor of the College Football Playoff
<
88
Alcohol Alternative Sampler Boxes
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
<
87
Loyalty-Focused Branded DNA Kits
Loyalty-Focused Branded DNA Kits
MUG Root Beer Pokes Fun with Its Limited-Edition Dawg DNA Kits
<
86
Polarized Eyewear Partnerships
Polarized Eyewear Partnerships
Lydia Ko Teams Up with Maui Jim as a Brand Ambassador
<
85
Athlete-Focused Mental Wellbeing Initiatives
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
<
84
Nostalgic Bath Product Lines
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
<
83
AI-Powered Beverage-Rating Apps
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
<
82
Cutting-Edge Auto-Branded Eyewear
Cutting-Edge Auto-Branded Eyewear
Revo and Lexus Bring Together NASA-Based Lens Technology & Style
<
81
Simplicity-Focused Mobile Banking Apps
Simplicity-Focused Mobile Banking Apps
Bank Rakyat Indonesia Debuts the #BRImoWorldXperience
<
80
All-Black Phone Cases
All-Black Phone Cases
The BLVCK x CASETiFY Line is Ultra-Slick and Highly Anticipated
<
79
Accordion-Style Coffee Advent Calendars
Accordion-Style Coffee Advent Calendars
The Onyx Coffee Advent Calendar by Bean Box is Playful
<
78
Nostalgic Brunch Experiences
Nostalgic Brunch Experiences
RUNWAY 06's Electric Brunch Offers a Fresh Twist on the Brunch Scene
<
77
Harmony-Emphasizing 3D Advertisements
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
<
76
Museum-Branded Sock Collections
Museum-Branded Sock Collections
Brooklyn Museum and doublesoul Brings Enter a Collaboration
<
75
Single-Serve Cheese Condiments
Single-Serve Cheese Condiments
Velveeta Unveils 'Vel2Go,' as an Accessible Queso Offering
<
74
Tech-Centric Beverage Partnerships
Tech-Centric Beverage Partnerships
Leisure Hydration Has Presence at CES 2025 Through Ring
<
73
Private Label Organic Soups
Private Label Organic Soups
Natural Grocers Organic Soups Come in Six Recipes
<
72
Streamlined Skincare Routine Lines
Streamlined Skincare Routine Lines
The Elemis It-List Skincare Collection Boasts Three Formulas
<
71
Cyclist-Focused Beverage Partnerships
Cyclist-Focused Beverage Partnerships
Pickle Juice is Partnering with the Turbo Velo Cycling Team
<
70
Chocolate-Covered Mochi Gummies
Chocolate-Covered Mochi Gummies
Issei Mochi Gummies Debuts Its New Product Just in Time for V-Day
<
69
Flavorful Fried Pickle Dips
Flavorful Fried Pickle Dips
Knott’s Fried Pickle Dip Offers a Unique and Flavorful Snack Option
<
68
Kava-Powered Beverage Partnerships
Kava-Powered Beverage Partnerships
Leilo Partners with Sprouts Farmers Market to Expand Its Lineup
<
67
Bed Rotting-Themed Brand Campaigns
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
<
66
Luxury Travel Fragrances
Luxury Travel Fragrances
Francis Kurkdjian Crafted Air France's AF001 Signature Scent
<
65
Racecar-Inspired Dating Experiences
Racecar-Inspired Dating Experiences
Busch Light will Launch the 'DATE-TONA' at Daytona 500
<
64
Mood-Specific Low-Dose Cannabis Beverages
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
<
63
Youth-Focused Flag Football Initiatives
Youth-Focused Flag Football Initiatives
The Oakley Icon Alliance Empowers Young Female Athletes
<
62
Affordable Stylish Eyewear Collections
Affordable Stylish Eyewear Collections
NEVEN Eyewear Combines Innovation, Quality & Affordability
<
61
Female-Rapper-Backed Merch Collections
Female-Rapper-Backed Merch Collections
Smirnoff x Complex Team Up with Saweetie for a New Capsule
<
60
Lighthearted Football Campaigns
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
<
59
Refreshing Sparkling Hop Waters
Refreshing Sparkling Hop Waters
Partake Brewing Recently Introduced the Hop Twist
<
58
Farm-to-Table Lifestyle Apparel
Farm-to-Table Lifestyle Apparel
Walmart x Anwar Carrots Debut the 'Homegrown Collection'
<
57
Personality-Matched Luggage Collections
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
<
56
Dating Series Coffee Products
Dating Series Coffee Products
The International Delight Love is Blind Products Celebrate the Show
<
55
Playful Vacation-Ready Apparel
Playful Vacation-Ready Apparel
Anthropologie Debuts its Resort Wear Label, 'Celandine'
<
54
Rare Luxury Bourbons
Rare Luxury Bourbons
Woodford Reserve Debuts its 'Double Double Oaked Bourbon'
<
53
World-Renowned Chocolate Destinations
World-Renowned Chocolate Destinations
Lindt Home of Chocolate Offers a Sweet Immersive Experience
<
52
Social Media Platform Alternatives
Social Media Platform Alternatives
Fantribe Relaunches Its Platform S an Alternative to TikTok
<
51
Beauty Brand-Supported Basketball Partnerships
Beauty Brand-Supported Basketball Partnerships
Sephora Canada Becomes Partner of the Toronto Tempo
<
50
Healthy Habit Food Packaging
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
<
49
Valentine's Day-Themed Footwear Campaigns
Valentine's Day-Themed Footwear Campaigns
BEARPAW Launched Its Cozy Valentine’s Lookbook
<
48
Cryptocurrency Trading-Focused Branding Initiatives
Cryptocurrency Trading-Focused Branding Initiatives
MEXC Boasts 'Your Easiest Way to Crypto'
<
47
Pear-Inspired Supplement Mixes
Pear-Inspired Supplement Mixes
AdvoCare Has Introduced the Spark Spiced Peartini
<
46
Heritage-Based Bubble Tea Promotions
Heritage-Based Bubble Tea Promotions
Gong cha Introduces Lunar New Year Scratch Cards
<
45
Wellness-Promoting Seasonal Beverage Menus
Wellness-Promoting Seasonal Beverage Menus
Klatch Coffee Debuts the GOOD FOR THE BODY + SOUL Menu
<
44
Valentine's Day-Themed Ice Creams
Valentine's Day-Themed Ice Creams
Chica~Chida and Tipsy Scoop Debut the Peanut Butter & Jealous
<
43
Seasoning-Brand Travel Exclusives
Seasoning-Brand Travel Exclusives
The 'Kikkoman Teriyaki That! Challenge' Offers a Trip to Japan
<
42
Adorable Pet Campaigns
Adorable Pet Campaigns
Purina's Latest Contest Searches for 'Chief Snuggle Officers'
<
41
Luxuriously Curated Living Spaces
Luxuriously Curated Living Spaces
Agape Spotlights a Stunning Interior in La Barchessa
<
40
Pastel-Colored Valentine’s Day Footwear
Pastel-Colored Valentine’s Day Footwear
The HEYDUDE x Sweethearts Collection Features Candy Prints
<
39
Unique Motorsport Partnerships
Unique Motorsport Partnerships
adidas Partners with the Mercedes-AMG Petronas F1 Team
<
38
Luxuriously Bold Espressos
Luxuriously Bold Espressos
The Lavazza x Lamborghini Blend Boasts a Full-Body Flavor
<
37
Mainstream Metaverse Experiences
Mainstream Metaverse Experiences
The Sandbox's 'Alpha Season 4' Offered Brand Engagement
<
36
Performance-Based Nutritional Products
Performance-Based Nutritional Products
Reebok x Generation Joy Redefine Fitness Solutions
<
35
Accessible Packaging Solutions
Accessible Packaging Solutions
all® Introduces NaviLens Technology for Vision-Impaired Consumers
<
34
Humorous Male-Targeted Campaigns
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
<
33
Female-Focused Creatine
Female-Focused Creatine
Bloom Nutrition Challenges Stereotypes with its Creatine Monohydrate
<
32
Mexican Seasoned Ice Cream
Mexican Seasoned Ice Cream
The Wendy’s Mango Frosty A Tropical Sweet-and-Spicy Delight
<
31
Interactive Game-Based Pop-Ups
Interactive Game-Based Pop-Ups
LINE FRIENDS x HoYoverse will Host a Genshin minini Pop-Up in NYC
<
30
Culinary-Centric Dating Campaigns
Culinary-Centric Dating Campaigns
Knorr x Tinder Partner for the #UnlockYourGreenFlag Initiative
<
29
QSR-Branded Love Kits
QSR-Branded Love Kits
White Castle Returns with Its Popular Love Kit for Valentine's Day
<
28
Breakfast-Inspired Beverage Items
Breakfast-Inspired Beverage Items
Dutch Bros Unveiled its New Cereal Drinks
<
27
Ancient Grain-Crafted Beers
Ancient Grain-Crafted Beers
Kiitos Brewing Announces the United States’ First 100% Fonio Beer
<
26
Alcohol Brand Rebrands
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
<
25
Asian Cuisine-Celebrating Global Campaigns
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
<
24
Health-Conscious Probiotic Protein Bars
Health-Conscious Probiotic Protein Bars
Munk Pack Debuts PROBIOTIC PROTEIN™ Bars & Breakfast Bars
<
23
Cheeky Coffee Ads
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
<
22
Influencer Marketing Platforms
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
<
21
Hotel-Inspired Apparel Collabs
Hotel-Inspired Apparel Collabs
Sporty & Rich X Le Bristol Paris Brings Elegance to Clothing.
<
20
Brand Resonance in the Era of AI
Brand Resonance in the Era of AI
Why Authenticity in Marketing and the 'Human Touch' Matters
<
19
Artist-Designed Tequila Bottles
Artist-Designed Tequila Bottles
1800 Tequila's Essential Artist Series Spotlights Raúl de Nieves
<
18
Craft-Aesthetic Tech Accessories
Craft-Aesthetic Tech Accessories
The CASETiFY 'Martina Calvi Collection' Features Whimsical Styles
<
17
Fresh Matcha-Centric Beverages
Fresh Matcha-Centric Beverages
Pret A Manger Launches its New Matcha Menu
<
16
Alcohol-Free Beverage Campaigns
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
<
15
Quirky Ice Cream Packaging
Quirky Ice Cream Packaging
Halo Top’s Dry January Campaign Offers Clever Ice Cream Swaps
<
14
Quirky Snack-Inspired Fonts
Quirky Snack-Inspired Fonts
The Cheetos Other Hand Font is a Playful Twist on Design
<
13
THC-Focused Dry January Campaigns
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
<
12
Soda-Branded Casual Apparel
Soda-Branded Casual Apparel
poppi Collaborates with Target to Celebrate its 'Cream Soda' Flavor
<
11
Reimagined Smartphone Campaigns
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
<
10
Hockey Rivalry Burger Menus
Hockey Rivalry Burger Menus
McDonald’s Canada Teamed Up with Hockey Legends on Its Showdown Menu
<
9
Rapper-Branded Limited-Edition Cookies
Rapper-Branded Limited-Edition Cookies
OREO Launches the Limited Edition Post Malone OREO Cookies
<
8
Interactive Tequila Installations
Interactive Tequila Installations
Patrón El Alto Hosted a Unique Pop-Up at Heathrow Airport
<
7
Immersive Wellness-Focused AI Campaigns
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
<
6
Squarish Cinematic Snack Sweepstakes
Squarish Cinematic Snack Sweepstakes
Doritos x A Minecraft Movie Partnered to Reward Fans
<
5
Lunar New Year-Celebrating Timepieces
Lunar New Year-Celebrating Timepieces
Arnold & Son Commemorates the Year of the Snake
<
4
Body Acceptance-Focused V-Day Campaigns
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
<
3
Rabbit-Inspired K-Beauty Collections
Rabbit-Inspired K-Beauty Collections
The dearcloud™ x Miffy Collaboration is Whimsically Playful
<
2
Functional One-Step Creams
Functional One-Step Creams
Dermalogica Launches its ' Multivitamin Power Recovery Cream'
<
1
Vibrant Zodiac-Inspired Tequila Bottles
Vibrant Zodiac-Inspired Tequila Bottles
Tequila Don Julio 1942 Debuts Year of the Snake Edition
<