The RancH2O Canned Cocktails Come in Four Flavor Options
Michael Hemsworth — March 18, 2021 — Marketing
References: ranch2ospirits & bevnet
The RancH2O canned cocktails are a convenient, ready-to-drink range of libations that are focused on delivering the flavor and quality of freshly mixed drinks from anywhere. The drink line has four authentic options including Classic Marg, Ranch Water, Gin Fizz and Vodka Soda, which are all 150-calories per serving and have an ABV of 7% except for the Classic Marg that has a 6.5% ABV. The drinks from the Texas-based brand come in four-packs of 12-ounce cans at a price point of $13.99 to $15.99.
CEO and Founder Amelia Lettieri spoke on the RancH2O canned cocktails saying, "I created RancH2O to provide a real cocktail experience in a convenient package without any question marks. No hidden agenda. Just a lot of refreshment with a bit of Texas sincerity. Just like its original predecessor, our cocktails use real liquor – tequila, vodka, and gin – and proof is in the proof! We are proud of our 6.5% to 7.0% ABV. You can taste the difference, and canned convenience means nothing if it doesn’t taste great."
CEO and Founder Amelia Lettieri spoke on the RancH2O canned cocktails saying, "I created RancH2O to provide a real cocktail experience in a convenient package without any question marks. No hidden agenda. Just a lot of refreshment with a bit of Texas sincerity. Just like its original predecessor, our cocktails use real liquor – tequila, vodka, and gin – and proof is in the proof! We are proud of our 6.5% to 7.0% ABV. You can taste the difference, and canned convenience means nothing if it doesn’t taste great."
Trend Themes
1. Canned Cocktails - The convenience of canned cocktails is disrupting the ready-to-drink market and highlighting opportunities for packaging innovation.
2. Premium Ready-to-drink Drinks - The rise of premium ready-to-drink beverage options is creating new competition in the alcohol industry and highlighting opportunities for flavor and quality differentiation.
3. Authentic Cocktails in Convenient Packaging - Consumers are seeking authentic cocktail experiences in convenient packaging, creating an opportunity for brands to differentiate through ingredient quality and flavor profiles.
Industry Implications
1. Alcohol - Opportunities for innovation in the alcohol industry include premium ready-to-drink options in convenient packaging, ingredient quality differentiation, and flavor profile differentiation.
2. Packaging - Innovations in beverage packaging such as canned cocktails offer convenience, ease of transportation, and extended shelf life, creating an opportunity for brands to position their products in a competitive market.
3. Ready-to-drink Beverages - The rise of premium ready-to-drink options is creating new competition in the beverage industry and highlighting opportunities for ingredient quality differentiation, flavor profile differentiation, and convenient packaging innovation.
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