MIGHTY's Oat M.lk Powder Makes Alt-Milk Even More Sustainable
Laura McQuarrie — January 24, 2023 — Lifestyle
References: mightydrinks & vegconomist
Oat milk already consumes fewer resources than dairy and generates fewer emissions, and MIGHTY is making oat milk even more sustainable with Oat M.lk Powder. The plant milk brand is best known for its pea-based milk alternatives and its newest pouch packages are filled with powder that can be prepared by adding water and mixing. The compact packages help to reduce packaging waste, food waste and carbon emissions, all the while producing up to four liters of oat milk.
The three-ingredient product speaks to a wide range of oat milk lovers who would appreciate the ease, as well as the space and cost savings of investing in a powdered version of the alt-milk product.
The three-ingredient product speaks to a wide range of oat milk lovers who would appreciate the ease, as well as the space and cost savings of investing in a powdered version of the alt-milk product.
Trend Themes
1. Sustainable Powdered Foods - The trend towards sustainable and compact powdered foods provides opportunities for innovation in packaging, preparation, and flavor development.
2. Alternative Milk Products - Consumers are seeking alternative milk products that offer convenience, health benefits, and environmental sustainability, opening opportunities for development of new plant-based options and product formats.
3. Reducing Packaging Waste - The trend towards reducing packaging waste through innovative packaging formats, reduced food waste, and eco-friendly materials is creating opportunities for development of new products and business models.
Industry Implications
1. Plant-based Foods - The plant-based food industry can capitalize on consumers' desire for eco-friendly and convenient products by developing and marketing new alt-milk and powdered food options.
2. Packaging Technology - The packaging technology industry can develop new, more sustainable product formats and materials to reduce packaging waste while maintaining product quality and shelf life.
3. Food Retail - Food retailers can meet consumers' demands for sustainable, convenient, and healthy products by incorporating alternative milk powder products and other sustainable foods into their product lines and in-store displays.
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