JOI's Hemp Milk Concentrate is Made with Just One Ingredient
Laura McQuarrie — April 19, 2023 — Lifestyle
References: addjoi & vegconomist
JOI's newly launched Hemp Milk Concentrate can be found in a family-size pail that can be blended with water to instantly create hemp milk. This concentrated alt milk product makes the most of organic hemp seeds, as well as a proprietary concentrate process. Notably, the one-ingredient concentrate also uses the whole hemp seed, and according to JOI, its concentrate has two times the healthy fats and twice the protein of leading boxed hemp milk brands.
Plant-based brands like JOI and others are now offering concentrates for consumers to make their own alternative milk products at home without added sugars, fillers and gums. This approach empowers individuals to customize their milk alternatives to their liking while also promoting healthier, more natural ingredients.
Plant-based brands like JOI and others are now offering concentrates for consumers to make their own alternative milk products at home without added sugars, fillers and gums. This approach empowers individuals to customize their milk alternatives to their liking while also promoting healthier, more natural ingredients.
Trend Themes
1. Hemp Milk Concentrates - The rise of concentrates that allow consumers to create their own customizable milk alternatives at home presents opportunities for companies to develop similar products and offer more natural and healthy ingredients.
2. Whole-seed Alternatives - Using the whole hemp seed in alternative milk products may become a trend as more consumers seek plant-based options that maximize nutritional value and health benefits.
3. DIY Alt-milks - The availability of concentrate products like JOI's hemp milk concentrate may encourage more consumers to make their own alternative milk products at home, creating opportunities for brands to offer more DIY options.
Industry Implications
1. Plant-based Food - Companies in the plant-based food industry can capitalize on the trend of concentrates that allow consumers to customize their own alt-milk products at home using natural and healthy ingredients.
2. Health and Wellness - With a focus on maximizing nutritional value and health benefits, the health and wellness industry may benefit from the trend of using whole seeds in alternative milk products and offering concentrate options for DIY customization.
3. Sustainable Packaging - As more consumers seek eco-friendly and sustainable packaging options, there is an opportunity for sustainable packaging companies to work with concentrate product brands to develop more environmentally-friendly packaging solutions.
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