Overherd's Oat M*lk Powder Reduces Packaging & Food Waste
Laura McQuarrie — January 24, 2023 — Eco
References: overherd.uk & vegconomist
Oat milk has emerged as a more sustainable alternative to dairy and Overherd is one UK brand that's making plant-based milks even better for the environment. The brand's Oat M*lk Powder is sold by the pouch and it only needs water to be added to create oat drinks at home. This oat milk powder is useful for reducing packaging, carbon emissions and food waste with a single pouch that makes eight liters of alt-milk.
With this product packaged in a recyclable pouch, Overherd says "Oat m*lk is 90% water, so we focus on the 10% that isn't. You add the water." Increasingly, environmentally conscious consumers are purchasing concentrated products that allow them to add water at the time of use.
Oat milk has the potential to be used in everything from smoothies to soups and this eco-friendly way of bringing it home promises to appeal to a wide range of alt-milk lovers.
With this product packaged in a recyclable pouch, Overherd says "Oat m*lk is 90% water, so we focus on the 10% that isn't. You add the water." Increasingly, environmentally conscious consumers are purchasing concentrated products that allow them to add water at the time of use.
Oat milk has the potential to be used in everything from smoothies to soups and this eco-friendly way of bringing it home promises to appeal to a wide range of alt-milk lovers.
Trend Themes
1. Eco-friendly Packaging - Sustainable packaging for alternative milk powder products can reduce waste and carbon emissions.
2. Concentrated Products - Concentrated products that allow consumers to add water at the time of use can reduce packaging and transportation costs.
3. Plant-based Alternatives - The growing demand for plant-based milks presents an opportunity for innovation in the dairy industry to develop new products and attract eco-conscious consumers.
Industry Implications
1. Food and Beverage - Developing eco-friendly, concentrated alternative milk powder products can attract environmentally conscious consumers and reduce packaging and transportation costs.
2. Packaging - Creating sustainable packaging for alternative milk powder products can reduce waste and carbon emissions while also attracting eco-conscious consumers.
3. Dairy - The growth in demand for plant-based alternative milks presents an opportunity for dairy producers to innovate and develop new products to meet the needs of eco-conscious consumers.
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