The Penguin 'Jamie's 30 Minute Meals' Campaign Satisfies Two Different Cravings
Meghan Young — November 16, 2012 — Lifestyle
References: yr & ibelieveinadv
The Penguin 'Jamie's 30 Minute Meals' ad campaign will feed the brain in at least two big ways. Not only will it provide easy and healthy food options, it will also give a person some literary food for thought. Instead of rifling through a metaphorically empty fridge or calling up the local pizza joint, this book will satisfy all needs. As its tag line urges, "Get a hungry mind working in minutes."
Created by the Y&R Malaysia ad agency branch located in Kuala Lumpur, Malaysia, the Penguin 'Jamie's 30 Minute Meals' ad campaign was imaginatively art directed by Dan Treichel, Eduardo Quadra, Joshua Tay and Wilcox Yap with creative direction by Icaro Doria and John Dorai.
Created by the Y&R Malaysia ad agency branch located in Kuala Lumpur, Malaysia, the Penguin 'Jamie's 30 Minute Meals' ad campaign was imaginatively art directed by Dan Treichel, Eduardo Quadra, Joshua Tay and Wilcox Yap with creative direction by Icaro Doria and John Dorai.
Trend Themes
1. Healthy Food Options - Opportunities for creating innovative advertising campaigns that promote easy and healthy food options.
2. Literary-themed Advertising - The potential for combining literature and advertising to engage consumers and provide food for thought.
3. Convenience Advertising - Innovative approaches to advertising that emphasize the convenience and time-saving aspects of a product or service.
Industry Implications
1. Advertising - Opportunities for ad agencies to create unique and engaging campaigns for food and beverage brands.
2. Publishing - Potential for publishers to collaborate with advertisers in creating literary-themed campaigns.
3. Food and Beverage - Opportunities to market convenient and healthy food options to consumers through creative advertising.
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