Coca-Cola Japan Released It's First Peach-Flavored Coke
Madison Mackay — January 12, 2018 — Lifestyle
References: hypebae & highsnobiety
Coca-Cola, one of the world's leading soft drink distributors will be celebrating Japan's Mono no Sekku "the seasonal festival of peaches" this spring, with the release of a new peach-flavored Coke.
The first of it's kind, this drink is not just a peach-flavored soda, but a mix of traditional Coke with peach flavoring said to just have slight fruit notes. The label sticks to the classic Coca-Cola branding with red and white, and an added plump peach graphic.
Coca-Cola's newest product will not be available in the traditional can, but in a smaller 280mL bottle, and the traditional 500mL bottle. With great anticipation and only exclusive to Japan, this peach-flavored Coke will be only available for a limited time starting January 22nd.
The first of it's kind, this drink is not just a peach-flavored soda, but a mix of traditional Coke with peach flavoring said to just have slight fruit notes. The label sticks to the classic Coca-Cola branding with red and white, and an added plump peach graphic.
Coca-Cola's newest product will not be available in the traditional can, but in a smaller 280mL bottle, and the traditional 500mL bottle. With great anticipation and only exclusive to Japan, this peach-flavored Coke will be only available for a limited time starting January 22nd.
Trend Themes
1. Peach-flavored Sodas - Disruptive innovation opportunity: Creating unique and flavorful variations of traditional soft drinks to cater to changing consumer preferences.
2. Limited-time Offerings - Disruptive innovation opportunity: Introducing limited-time products to create hype and demand, driving sales for a specific period.
3. Seasonal Festivals - Disruptive innovation opportunity: Capitalizing on seasonal celebrations to release special edition products that appeal to cultural traditions and experiences.
Industry Implications
1. Soft Drink Manufacturing - Disruptive innovation opportunity: Experimenting with new flavor combinations to stay ahead in a competitive market and attract new consumers.
2. Beverage Packaging - Disruptive innovation opportunity: Designing unique and eye-catching packaging solutions for limited-time offerings to enhance brand visibility and customer interest.
3. Food and Beverage Retail - Disruptive innovation opportunity: Partnering with exclusive products and limited-time offerings to drive foot traffic and boost sales during seasonal festivals.
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