Pepsi Mango is Being Launched as a New Permanent Flavor
Michael Hemsworth — March 19, 2021 — Marketing
The Pepsi Mango soda has been announced by the brand as one of its latest flavor offerings that is being permanently added to its product list for consumers to pick up. The soda features a premium cola flavor that is infused with the juicy flavor of mango to make it a sweet treat for consumers to enjoy. The soda some in a regular version as well as a Zero Sugar option to accommodate different preferences.
The Pepsi Mango soda will be available for purchase starting March 22, 2021, and will launch at grocery stores, convenience stores and mass retailers in a number of serving sizes. The new flavor comes as the brand's first permanent addition to its product range in five years.
Image Credit: Pepsi
The Pepsi Mango soda will be available for purchase starting March 22, 2021, and will launch at grocery stores, convenience stores and mass retailers in a number of serving sizes. The new flavor comes as the brand's first permanent addition to its product range in five years.
Image Credit: Pepsi
Trend Themes
1. Flavored Colas - The creation of flavored colas, such as Pepsi Mango, presents a disruptive innovation opportunity for beverage manufacturers to cater to consumers' diverse tastes.
2. Product Diversification - Product diversification, such as adding new flavors to an existing product line, like Pepsi Mango, can increase competitiveness and appeal to a wider consumer base.
3. Healthy Alternatives - The development of healthier alternatives to traditional soft drinks, such as Pepsi Mango Zero Sugar, can help companies cater to a growing market demand for healthier beverage options.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can take advantage of the trend towards flavored colas by introducing their own unique flavors to appeal to consumers.
2. Retail - Retailers can capitalize on the new Pepsi Mango product launch by showcasing it prominently in-store and using it to attract new customers.
3. Food and Beverage - The food and beverage industry can benefit from the trend towards healthier options by developing and promoting healthier alternatives to traditional soft drinks.
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