Monster Ultra Peachy Keen Has a Sweet, Sugar-Free Formula
Michael Hemsworth — September 6, 2023 — Lifestyle
References: cocacolaep & talkingretail
The Monster Ultra Peachy Keen energy drink is a new addition to the brand's flavor lineup in the UK that's ready to provide consumers with a taste of summer as we head into the fall months. The drink comes as the seventh flavor within the Ultra range and features a zero recipe despite its sweet, summertime fruit taste. The drink follows on the brand's success over the last year with its strong lineup of flavor options and also speaks to the popularity of alternative energy refreshments amongst consumers.
Associate Director Commercial Development at Coca-Cola Europacific Partners (CCEP) Pippa Foster spoke further on the Monster Ultra Peachy Keen energy drink saying, "Energy drinks remain the no.1 deliverer of value growth in soft drinks, worth more than £1.8bn to retailers[10] and growing in both volume and value in GB. And much of this is down to diversification and innovation, led by Monster. More than 55% of category innovation sales over the last year have come from Monster’s great tasting NPD – and we’re confident that Ultra Peachy Keen will build on this success."
Associate Director Commercial Development at Coca-Cola Europacific Partners (CCEP) Pippa Foster spoke further on the Monster Ultra Peachy Keen energy drink saying, "Energy drinks remain the no.1 deliverer of value growth in soft drinks, worth more than £1.8bn to retailers[10] and growing in both volume and value in GB. And much of this is down to diversification and innovation, led by Monster. More than 55% of category innovation sales over the last year have come from Monster’s great tasting NPD – and we’re confident that Ultra Peachy Keen will build on this success."
Trend Themes
1. Alternative Energy Refreshments - The popularity of alternative energy refreshments amongst consumers is driving the success of the Monster Ultra Peachy Keen energy drink and creating opportunities for diversification and innovation in the category.
2. Zero Sugar Formulas - The zero recipe of the Monster Ultra Peachy Keen energy drink reflects the rising demand for sugar-free options in the energy drink market, presenting opportunities for brands to cater to health-conscious consumers.
3. Flavor Innovation - Monster's success with its strong lineup of flavor options, including the Monster Ultra Peachy Keen energy drink, highlights the importance of continuous flavor innovation to attract and engage consumers.
Industry Implications
1. Soft Drinks - The success of the Monster Ultra Peachy Keen energy drink and the growing market for alternative energy refreshments demonstrates opportunities for innovation and growth within the soft drinks industry.
2. Beverage Manufacturing - The rising demand for zero sugar formulas and flavor innovation in energy drinks, as seen in the success of the Monster Ultra Peachy Keen drink, presents disruptive innovation opportunities for the beverage manufacturing industry.
3. Retail - The growing value and volume of energy drink sales, driven by the popularity of products like the Monster Ultra Peachy Keen energy drink, provide opportunities for retailers to capitalize on consumer demand and drive revenue growth.
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