Pepsi “Cocoa” Cola Promises a New Take on a Classic Drink
Michael Hemsworth — December 18, 2020 — Marketing
The Pepsi “Cocoa” Cola has been announced by the brand as a new soda that is themed with the cold weather months in mind to offer consumers an alternative way to enjoy a familiar flavor. The soda was created by the Pepsi Test Kitchen in a small batch before being announced on Twitter where the brand reported it would make a batch for consumer purchase later this winter if it received 2,021 retweets. The soda is reported to have a blend of cocoa flavoring with a hint of marshmallow that have been paired with the brand's iconic Pepsi cola.
The Pepsi “Cocoa” Cola could be coming to store shelves in the near future according to consumer demand, which follows the approach of several brands that are looking directly to consumers for product feedback prior to production.
Image Credit: Pepsi
The Pepsi “Cocoa” Cola could be coming to store shelves in the near future according to consumer demand, which follows the approach of several brands that are looking directly to consumers for product feedback prior to production.
Image Credit: Pepsi
Trend Themes
1. Cocoa-themed Colas - The trend of creating cocoa-themed colas offers an opportunity for beverage companies to tap into the consumer desire for unique and seasonal flavors.
2. Consumer-driven Product Development - The trend of brands seeking consumer feedback before production provides an opportunity for companies to create products that align with consumer preferences and increase chances of success.
3. Iconic Flavor Variations - The trend of adding unique flavors to iconic beverages like Pepsi cola opens up opportunities for companies to attract new customers and generate excitement in the market.
Industry Implications
1. Beverage - The beverage industry can leverage the cocoa-themed cola trend to diversify product offerings and cater to changing consumer tastes.
2. Consumer Goods - Consumer goods companies can benefit from the consumer-driven product development trend by engaging with customers early in the development process and creating products that are more likely to resonate with their target market.
3. Food and Beverage - The trend of iconic flavor variations presents a disruptive innovation opportunity for the food and beverage industry to create unique and highly-marketable products that differentiate them from competitors.
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